Semiotic Analysis of Print Media Advertisements Roland Barthes, key theorist of this study, defined semiotics as study of all signs including words, pictures, music, sound, non verbal expressions and their interrelationships. Research in hand refers to problems and research questions about understanding of denotative, connotative, deep and symbolic meanings of brand name, text, slogan, logo, picture, art work, colour scheme, linguistic and cultural changes brought generated by advertisements. To answer all aforementioned primary and subsidiary questions in hints, Barthes' Semiotic Theory comprising linguistic, denotative, connotative, Coded Iconic and Non Coded Iconic Messages, was employed in semiotic analysis phase of this research. In qualitative analysis of print media ads, exploratory and interpretive research approaches were applied to investigate participants' responses. Overall objectives of this research were focused on elaboration as well as exploration of brand name, linguistic message, logo, monogram and photographic meanings of one hundred print media advertisements. Findings of study in hand were concentrated on the semiotic interpretations of all features of an ad including brand name, slogan, picture, logo, linguistic message etc. These aspects of ads were also symbolically interpreted. Moreover, all ads are based on well planned semiotic techniques to convince customers. Present study strengthened the view that ads are basically by products of cultural norms and adherent to prevalent customs of society. Research in hand materialized its objectives and its manifestation was present in data analysis chapter. Fulfillment of objectives led to contribution to existing knowledge in diversified aspects and scales like academic, cultural, social and language change at global and indigenous levels. In a nutshell, academically, this consolidated document can be used as a text book for subject semiotics in Mass Communication. At global level, this work highlighted Pakistani products, cultural values, work of advertisers and their semiotic analysis.
پاکستان پیپلز پارٹی کی 50سالہ تاریخ کا جائزہ لیا جائے تو خون اور آنسوئوں سے لکھی لازوال قربانیوں اور جدو جہد کا سفر ہے کہیں خود سوزیاں کر نے والے پروانوں کے جھلستے جسموں سے بھٹو کو رہا کرو کی صدائیں گونجتی نظر آئیں گی تو کہیں دار کی خشک ٹہنی پر لٹکتے چومتے پھانسی کے پھندوں میں سے نعرہ مستانہ جیوے جیوے بھٹو جیوے بلند ہو تا ہے ۔
ننگی پیٹھوں پر کوڑے کی جھنکار سے کمر سے رستے خون سے جب تک سورج چاند رہے گا بھٹو تیرا نام رہے گا۔غرض عشق بھٹو سر چڑھ کے بولتا ہے ۔پاکستان پیپلز پارٹی کی تاریخ میں دیکھا تو یہ صرف انفرادی طور پر کارکنوںکی جدوجہد نہیں تھی اس تحریک میںکہیں ڈاکٹر زبیدہ ملک ،کامریڈ رفیع ملک مرحوم (فیصل آ باد )ماں بیٹا دونوں شاہی قلعہ کے عقوبت خانے میں لائے جاتے ہیں تو کہیں کامریڈ شاہدہ جبین اپنے بھائی عثمان غنی شہید کے ساتھ جیلیں کاٹتی نظر آتی ہیں ۔کوٹ لکھپت جیل کے ایک احاطے میں کامریڈ طلعت جعفری قید ہیں تو دوسری طرف ان کے والد محترم فضل الہی شکیل ۔اس طرح ڈسکہ سیالکوٹ کے سید سلیم عباس اور ان بزرگوار بڑے شاہ جی ۔آصف بٹ ایڈووکیٹ اپنے بھائی ناصر بٹ کے ساتھ قید کا عذاب جھیلتے ہیں ۔فیصل آباد کے محمد اعظم بٹ اور پرویز اعظم بٹ دونوں بھائیوں نے بھی برابر قیدو بند کی صعوبتیں برداشت کیں ۔جنرل ضیاء کا ظالمانہ دور ایک سے بڑھ کر ایک ظلم کی داستان ہے لیکن ان سب میں ایک عشق بھٹو میں قربان کر دیا۔جی ہاں لاہور کے آغا برداران مارشل لاء کے شروع ہی سے ان کا گھر پاکستان پیپلز پارٹی کا گڑھ تھا ۔ایک نہیں دو نہیں تین نہیں آدھ درجن سے زائد بھا ئی بہنیں...
Interfaith harmony refers to the peaceful coexistence and cooperation between people of different religious beliefs. This abstract focuses on the need for interfaith harmony, the challenges that hinder it, and the way forward towards achieving it. The need for interfaith harmony arises from the diversity of religious beliefs and practices around the world, which can lead to misunderstanding, conflict, and violence. Interfaith harmony promotes mutual respect, understanding, and cooperation among people of different faiths, which can lead to a more peaceful and just society. However, achieving interfaith harmony is not without challenges. These challenges include ignorance, prejudice, fear, and mistrust among people of different faiths. There are also social, economic, and political factors that can contribute to the breakdown of interfaith relations. To overcome these challenges, there are several ways forward towards achieving interfaith harmony. These include education and awareness-raising initiatives that promote interfaith understanding and dialogue. There are also interfaith organizations that bring people of different faiths together for mutual cooperation and support. Additionally, there are political and legal measures that can protect the rights of religious minorities and ensure their full participation in society. In conclusion, interfaith harmony is essential for building a peaceful and just society. While there are challenges to achieving it, there are also ways forward towards promoting interfaith understanding, cooperation, and respect.
In this thesis we have investigated Killing, homothetic and conformal Killing vectors for some well known spacetimes. Conformal Killing vectors are in- vestigated for locally rotationally symmetric (LRS) Bianchi type V, static and non static plane symmetric spacetimes in the context of general rel- ativity as well as teleparallel gravity, while Killing and homothetic vec- tors are explored for Kantowski-Sachs, Lemaitre-Tolman-Bondi (LTB) and 3-dimensional static circularly symmetric spacetimes in the framework of teleparallel gravity. In general relativity, it is shown that Bianchi type V, static and non static plane symmetric spacetimes admit proper conformal Killing vectors for some specific values of the metric functions. In teleparallel gravity, it is observed that the LRS Bianchi type V space- times do not admit proper teleparallel conformal Killing vectors. Further, the number of proper teleparallel conformal Killing vectors for static and non static plane symmetric spacetimes turned out to be one or three for different choices of the metric functions. Moreover, it is shown that the Kanstowski-Sachs and LTB metrics do not admit any proper teleparallel homothetic vector. The maximum number of teleparallel Killing vectors for Kantowski-Sachs spacetimes turned out to be seven, while for LTB metric, this maximum number is found to be six. Finally, our analysis shows that the 3-dimensional static circularly sym- metric spacetimes admit a proper teleparallel homothetic vector in only one case, while the maximum number of teleparallel Killing vectors for these spacetimes is found to be six.