Semiotic Analysis of Print Media Advertisements Roland Barthes, key theorist of this study, defined semiotics as study of all signs including words, pictures, music, sound, non verbal expressions and their interrelationships. Research in hand refers to problems and research questions about understanding of denotative, connotative, deep and symbolic meanings of brand name, text, slogan, logo, picture, art work, colour scheme, linguistic and cultural changes brought generated by advertisements. To answer all aforementioned primary and subsidiary questions in hints, Barthes' Semiotic Theory comprising linguistic, denotative, connotative, Coded Iconic and Non Coded Iconic Messages, was employed in semiotic analysis phase of this research. In qualitative analysis of print media ads, exploratory and interpretive research approaches were applied to investigate participants' responses. Overall objectives of this research were focused on elaboration as well as exploration of brand name, linguistic message, logo, monogram and photographic meanings of one hundred print media advertisements. Findings of study in hand were concentrated on the semiotic interpretations of all features of an ad including brand name, slogan, picture, logo, linguistic message etc. These aspects of ads were also symbolically interpreted. Moreover, all ads are based on well planned semiotic techniques to convince customers. Present study strengthened the view that ads are basically by products of cultural norms and adherent to prevalent customs of society. Research in hand materialized its objectives and its manifestation was present in data analysis chapter. Fulfillment of objectives led to contribution to existing knowledge in diversified aspects and scales like academic, cultural, social and language change at global and indigenous levels. In a nutshell, academically, this consolidated document can be used as a text book for subject semiotics in Mass Communication. At global level, this work highlighted Pakistani products, cultural values, work of advertisers and their semiotic analysis.