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Antecedents of Student's Perception of Garment Quality: A Multidimensional Approach

Thesis Info

Author

Muhammad Irfad

Department

Department of Management Sciences

Program

Mphil

Institute

National University of Modern Languages

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2011

Subject

Management Sciences

Language

English

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676728772269

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This study was conducted to find out factors that are constructing student's perception of clothing quality whereas quality is simply the degree of excellence. This study may be helpful for the producers and advertising firms being the consumer perception of quality affects the buying decisions. The questionnaire was distributed among hundred and fifty (150) students of colleges and universities of Abbottabad and its vicinity. The questionnaire comprises of factors that construct perception of students about quality apparels. There were 12 major factors with 31 items in the questionnaire. Statistical tools including Cronbach's alpha, Frequency distribution, Pie Charts and Cross Tables were used to test, analyze and present the data for which statistical package SPSS (version 16.00) was used. The respondents point out a number of factors that construct their perception / buying decisions, of quality garments. All of these factors were considered for constructing perception of quality garments only three were rated important i.e. physiological expectations, the appearance of the garment and religion guidelines. The levels of agreed respondents were 89.6 %, 89.2 %, & 84 % respectively. Style good for my Figure was highly rated among all the items the age group 30-34 (100%) considers it as a very important factor that construct their perception of clothing quality, while on gender basis females (98%) consider it more important than males, it is important to both urban and rural students (93%) and the students of high social class (100%) consider it as an influential factor that is constructing their perception of clothing quality.
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بھٹو کیسے زندہ ہے اور کیوں زندہ رہے گا

 

بھٹو کیسے زندہ ہے اور کیوں زندہ رہے گا

ڈاکٹر مبشر حسن اور عشق بھٹو

                                                                                                                زوار حسین کامریڈ

زیر نظر تصویر دو سال قبل ڈاکٹر مبشر حسن کے گھر پر ان کے انٹر ویو کے بعد سیاسی کارکن و فوٹو جرنلسٹ طاہر محمود مودی نے کھینچی تھی ۔یہ وہی در و دیوار تھے جہاں شہید بھٹو نے قیام کیا تھا ۔وقت ہمیںیہ اعزاز دے رہا تھا کہ ہم قائد عوام کی موجودگی کے لمس سے سرشار ہو سکیں ۔انٹر ویو کے لیے روانہ ہونے سے پہلے شہید بھٹو کی رومانیت مجھے اپنے اندر گہری ہوتی محسوس ہو نے لگی تھی ۔دوران انٹر ویو میرے سوال کے جواب میں جب ڈاکٹر صاحب نے بتایا کہ جس کمرہ میں ہم نشست جمائے ہو ئے ہیں اسی میں شہید بھٹو قیام کرتے تھے ۔حتی کہ ڈاکٹر صاحب کے زیر استعمال آج بھی وہی بیڈ ہے جس پر شہید بھٹو سویا کرتے تھے ۔جیسے جیسے یہ احساسات بڑھتے جاتے تھے کہ ہم اپنے ہیرو کی یادوں سے سجے تاریخی کمرہ میں بیٹھنے کا شرف حاصل کر ر ہے ہیں ۔ویسے ویسے بھٹوصاحب کا سحر ہم پر غالب ہو تا جا رہا تھا ۔ایک گھنٹہ سے زائد جا ری رہنے والی نشست کا ایک ایک لمحہ میرے اندر شہید بھٹو کے رومانس کے دیپکوں کی تعداد میں اضافہ کر کے عشق بھٹو کے خمار کو بلندیوں پر پہنچا رہا تھا ۔ مستی و خمار کی اس کیفیت میں گو ہم واپس آ گئے مگر کئی ہفتوں تک شہید بھٹو کا لمس ہمارے ساتھ موجود رہا ۔دو دن قبل ڈاکٹر صاحب کی رحلت کے بعد متذکرہ لمحات انٹر ویو والے دن کی طرح مجھ پر غالب آنے لگے تو مجھے حیرت ہو رہی تھی کہ دنیا سے رخصت...

Victory of the Holy Prophet (P. B. U. H) over the People of Makkah

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Electro-Deposition & Dissolution Behavior of Zinc-Based Alloys in Additive-Free Chloride Baths and Formation of Doped Zno Nanostructures by Their Hydrothermal Oxidation

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