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Determinants of Customers Buying Intention for Counterfeit Products : Case Study of Computer Market

Thesis Info

Author

Muhammad Sirfraz

Department

Department of Management Sciences

Program

Mphil

Institute

National University of Modern Languages

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2013

Subject

Management Sciences

Language

English

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676728784119

Similar


This research study aims to investigate the determinants of customers' buying intention towards counterfeit product like Tablet PC in PC industry by focusing on the effects of attitude and personality towards the buying intention for counterfeit products. Personality factor is conceptualized to have five dimensions namely Novelty Seeking, Status Consumption, Integrity, Pricing and Perceived Risk. A survey on 200 customers of Tablet PC was conducted in Rex City, a computer market, Faisalabad, Pakistan. Results revealed that Novelty Seeking, Status Consumption and Integrity were insignificant variables and had no influence on attitude toward counterfeit Products. Perceived risk also had no impact on customers buying intentions towards counterfeit products. While Customers' buying intention toward counterfeit was positively and significantly influenced by Attitude towards counterfeit product and attitude towards counterfeit was influenced by Pricing. Further investigation showed that attitude towards counterfeit product fully mediate the relationship between Pricing and customers' buying intention toward counterfeit products. This means, only pricing had favorable buying attitude towards counterfeit. Since the current study shows that only Price sensitive customers would buy counterfeit products, thus this finding is beneficial to genuine manufacturer in producing branded products at low and affordable price that are difficult to be counterfeited.
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مرزا نیاز احمد بیگ

مرزا نیاز احمد بیگ
افسوس ہے کہ ۷؍ فروری کو دارالمصنفین کے ایک قدیم رکن مرزا نیاز احمد بیگ بھی رحلت فرماگئے، وہ اعظم گڑھ کے ممتاز اور کامیاب وکیل اور شہر کے عمائد میں تھے، مولانا شبلیؒ اور ان سے نسبت رکھنے والے تمام اداروں سے ان کو بڑا تعلق تھا، شبلیؒ نیشنل پوسٹ گریجویٹ کالج کی مجلس انتظامیہ کے برسوں رکن اور نائب صدر رہے، اب ان کی تمام تر توجہ دارالمصنفین کی طرف مرکوز ہوگئی تھی جس کی مجلس انتظامیہ کے وہ آخر دم تک رکن رہے، دارالمصنفین کے نازک اور بحرانی دور میں ان کے مفید قانونی مشوروں سے اس کو بڑا فائدہ پہنچا، اب وہ اپنے ایک سچے بہی خیرخواہ اور مخلص ہمدرد سے محروم ہوگیا، وہ صوم و صلوٰۃ کے ہمیشہ سے پابند رہے، حج بیت اﷲ سے بھی مشرف ہوئے، آخر عمر میں ان کی دینداری زیادہ بڑھ گئی تھی، علماء و صلحاء سے بھی تعلق رکھتے تھے، حضرت مولانا سید ابوالحسن علی ندوی سے خاص عقیدت تھی، اﷲ تعالےٰ ان کی بشری لغزشوں سے درگذر فرمائے۔ اور انھیں اپنے جوار رحمت میں جگہ دے۔
(ضیاء الدین اصلاحی، فروری ۱۹۸۸ء)

 

ORGANIZATIONAL ORGANIZATIONAL CULTURE OF EDUCATIONAL INSTITUTION IN INDONESIA ORGANIZATIONAL CULTURE OF EDUCATIONAL INSTITUTION IN INDONESIA

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Seed Yield Potential, Forage Yield and Quality Attributes of Alfalfa Medicago Sativa L. under Various Management Practices

Cutting frequency, a critical factor influencing harvested forage yield, nutritive quality of forage and stand persistence, is normally linked with the time of flowering. This represents a significant changeable factor among quantity, quality, and length of the alfalfa crop. Furthermore, these factors are strongly correlated to the environmental situation and agronomic practices. A study was conducted to investigate the seed and forage yield potential of alfalfa under different cutting schedule, seeding rats and sowing methods. During this study one field and one pot experiment was carried out at the Agronomic Research Area, University of Agriculture, Faisalabad, during the growing seasons of 2011-12 and 2012-13. In field experiment three cutting schedules (28, 35 and 42 day’s interval) along with three seeding rates (10, 15 and 20 kg ha-1) and four sowing methods (Broadcasting, 30, 45 and 60 cm apart rows) were evaluated. After the removal of first forage cutting 70 days after sowing (DAS), next alfalfa cutting was done at 28, 35 and 42 days interval for 2nd and 3rd cuts. After taking three forage cuts the alfalfa crop was left for seed production. Results of the field experiment showed that with Plant height, fresh and dry weight of alfalfa increased with longer cutting schedule of 42 days interval (C3), lower seeding rates 10 kg ha-1 and wider row spacing (60 cm). Moreover, number of stems m-2, fresh and dry matter yields ha-1 was higher with longer cutting schedule (42 days interval), higher seeding rates and narrow row spacing. Among quality parameters crude protein (CP), relative feed value (RFV) and total digestible nutrients (TDN) was higher with shorter cutting interval, higher seeding rate and narrow row spacing. However crude fibre (CF), acid detergent fibre (ADF) and neutral detergent fibre (NDF) were decreased with shorter cutting interval, higher seeding rates and narrow row spacing. The 28 days cutting interval when last cutting date for seed production (19 February), lower seeding rates and wider row spacing produced significantly higher racemes m-2, number of seeds per pod-1 and higher seed yield ha-1 compared to all other treatment combinations. Similarly higher pods per raceme were produced by last cutting date (19 February), lower seeding rate and wider row spacing. After collecting seed from field experiment, a second experiment was conducted to evaluate the emergence and vigor of alfalfa seed. Result showed that the seed produced from the plots harvested on 19th February with seeding rate of 10 kg ha-1 sown at 60 cm apart row, plots harvested on 5th March with seeding rates of 10 kg ha-1 sown at 60 cm apart row and the plots harvested on 19 February last forage cut with seeding rate of 15 kg ha-1 sown at 60 cm apart row took less time taken to 50% emergence and mean emergence time while higher emergence index (EI), Energy of emergence (EE) and final emergence percentage (FEP) of alfalfa produced seed over other treatments. Similarly, the seed produced from the plots harvested on 19 February with seeding rate of 10 kg ha-1 sown at 60 cm apart row significantly produced higher shoot length, root length, fresh and dry weight per plant as compared to other treatments. Therefore, using 10 kg ha-1 seeding rate with 60 cm row spacing and left 4th cut for seed production on 19th February proved to be the most economical strategy to achieve maximum forage and seed yields of better quality.