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Home > Impact of Service Quality, Customer Relational Benefit and Relational Bonds on Customer Loyalty with the Mediating Role of Customer Satisfaction: A Study of Pakistan Banks in Multan Region.

Impact of Service Quality, Customer Relational Benefit and Relational Bonds on Customer Loyalty with the Mediating Role of Customer Satisfaction: A Study of Pakistan Banks in Multan Region.

Thesis Info

Author

Rana Muhammad Shahid Yaqub

Department

Department of Management Sciences

Program

Mphil

Institute

National University of Modern Languages

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2014

Thesis Completion Status

Completed

Subject

Management Sciences

Language

English

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676728785134

Similar


Banks are considered as the most prestigious financial institutions; their impact on economy is widely accepted and recognized. Customers are the most prominent factor which may affect the success of banks. Customer satisfaction and factors contributing towards customer satisfaction and loyalty become the most prominent studies in almost all types of organizations. Achieving customer satisfaction without customer loyalty is worthless. Customer satisfaction and loyalty have been empirically investigated in many ways and tested in numerous organizations. This study provides help in relationship marketing to retain the loyal customers. Objectives of Study are to find out the factors that play a key role to enhance the customer loyalty. To get and retain loyalty, different important variables service quality, customer relational benefits, relational bonds & customer satisfaction have been discussed in this study. This research investigates the role of service quality, customer relational benefits and relational bonds to enhance the customer satisfaction and customer loyalty as well. This study focuses and discusses empirically findings from 422 customers of different banks situated in Multan. AMOS and SPSS were used to analyze the data. Descriptive statistics, frequency distribution, correlation, confirmatory factor analysis and structure equation modeling tools were used to analyze the data. Major finding of this study indicates that service quality, customer relational benefits, relational bonds & customer satisfaction are key players that enhance and retain the customer loyalty. This study provides a comprehensive guide line for managers to access and retain the loyal customers.
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مولانا محمد ابوالقاسم سیفؔ بنارسی

مولانا محمد ابوالقاسم سیف بنارسی
افسوس ہے کہ گذشتہ مہینہ جماعتِ اہلحدیث کے مشہور و ممتاز عالم اور نامور مناظر مولانا محمد ابوالقاسم صاحب سیف بنارسی نے ۶۱ سال کی عمر میں انتقال کیا، مرحوم کی ساری عمر دین و علومِ دینیہ کی خدمت میں گذری، مدرسہ سعید یہ بنارس میں چالیس سال تک حدیثِ نبوی کا درس دیا، جوان کی سب سے بڑے فضیلت ہے، درس و تدریس کے ساتھ وعظ و تبلیغ اور تالیف و تصنیف کا شغل بھی تھا، لیکن ان کی بیشتر تصانیف مناظرانہ ہیں، آریوں، عیسائیوں اور قادیانیوں سے بڑے معرکہ کے مناظرے کئے، احناف سے بھی اس کی نوبت آجاتی تھی ادھر چند برسوں کے اندران پر فالج کے کئی ہلکے حملے ہوئے جس سے ان کی صحت بگڑ گئی تھی اس کے باوجود ان کے علمی و تعلیمی مشاغل جاری تھے ، کہ گذشتہ ۲۵؍ نومبر کو جمعہ کے دن پھر اچانک حملہ ہوا اور چند گھنٹوں کے اندر قال اللّٰہ وقال الرسول کی یہ آواز ہمیشہ کے لیے خاموش ہوگئی، مرحوم کے انتقال سے ہندوستان کے طبقہ علماء میں ایک ممتاز جگہ خالی ہوگئی، اللّٰھم اغفرہ مغفرۃً واسعۃً۔ (شاہ معین الدین ندوی، دسمبر ۱۹۴۹ء)

 

الخطاب الثقافي العربي: من النسق الثقافي إلى الرسم السردي للجسد المؤنث

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Stylistic Devices in Sylvia Plath: A Textual Analysis of 'The Bell Jar' and Selected Poems

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