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The Relationship Between Green Marketing and Customer Purchase Intentions

Thesis Info

Author

Muhammad Mohsin Ali Khan

Department

Department of Management Sciences

Program

Mphil

Institute

National University of Modern Languages

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2014

Subject

Management Sciences

Language

English

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676728787593

Asian Research Index Whatsapp Chanel
Asian Research Index Whatsapp Chanel

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Due to massive pollution in environment and its dangerous effects on health, consumers are becoming very much conscious in product selection. They prefer those products which are environment friendly. Green products not only increase the environmental friendly image of the products but also enhance corporate image seemingly contributing towards environmental cause as a volunteer social care. The activities of the green products not only satisfy physiological needs and wants of the customers but also the psychological ones. Similarly, green products process like research, production and promotion also serve environmental cause. Organizations adopt green marketing for many reasons. It helps in survival, creates soft brand image in the market as not only the user friendly but also the environment friendly product and helps to create value in the minds of the customers. Green purchase intentions literature advocates that customers consider greener products more important than other types of non greener products available in the market. However, the factors that influence green purchase intentions have been underemphasized in the literature. Current study strives to investigate the impact of green trust, green satisfaction, green corporate image and green product image on green purchase intentions. Data was collected from a sample of 250 customers of electronics and information products. The proposed model was then tested using regression analysis. Analysis of the proposed model revealed that green trust, green satisfaction and green corporate image positively predict green purchase intentions. On the other hand, green product image doesn't influence green purchase intentions. Academic and managerial implications carry deep insights both for academicians and practitioners.
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اینٹی کرپشن

’’انٹی کرپشن‘‘ یعنی انسدادِ بد عنوانی!
نحمدہ ونصلی علی رسولہ الکریم امّا بعد فاعوذ بااللہ من الشیطن الرجیم
بسم اللہ الرحمن الرحیم
معزز اسا تذہ کرام اور میرے ہم مکتب شاہینو!آج مجھے جس موضوع پر اظہار خیال کرنا ہے وہ ہے:’’انٹی کرپشن‘‘ یعنی انسداد بدعنوانی!‘‘
ملاوٹ کرپشن ہے سب کا مزاج
خدا جانے بدلے گا کب یہ سماج
صاحبِ صدر!
انٹی کرپشن یعنی انسداد بدعنوانی کے لفظ سے ہی یہ بات مترشحّ ہورہی ہے کہ بدعنوانی کو :
کوئی معاشرہ ، کوئی قوم، کوئی خاندان کسی لحاظ سے بھی مستحسن قرارنہیں دیتا، جس مضمون کا عنوان ہی غیر مناسب اور ناموزوں ہو اس میں موجود موادکبھی اچھے نتائج برآمد نہیں کرسکتا۔
کرپشن کے لفظ میں سینکڑوں برائیاں ، سینکڑوں نازیبا حرکات پنہاں ہیں ، کرپشن کا اژدہا معاشرے کے حسن کو اپنی بھیانک شکل سے شب بیماراں کرنے کے درپے ہے۔ کرپشن جس مقام پر بھی ہو تو اس کی شائستگی اور شیفتگی کا قلع قمع کر دیتی ہے۔
جنابِ صدر!
مجاہد سرحد پر کھڑ اتساہل اور غفلت کا شکار ہے تو وہ بھی کرپشن کر رہا ہے۔ مسیحااپنے فرائضِ منصبی بطریقِ احسن سرانجام نہیں دے رہا تو وہ بھی بدعنوانی اور کرپشن کا شکار ہے۔ اس کی لا پرواہی سے مریض لقمہ اجل بن رہے ہیں تو اس عظیم پیشہ سے وابستہ شخص گویا انتہائی درجے کابدعنوان اور کرپٹ ہے۔
معزز سامعین!
کر پشن اور بدعنوانی کے حامل شخص سے خلاصی انتہائی ناگزیر ہے۔ بدعنوانی کے خوفناک سالوں سے نکلنے کے لیے دیانتداری اور ایمان داری کی شمع کو منور کرنا ہوگا۔ اسلام کے گلشن سے گلہائے رنگارنگ کا نظارہ کرنا ہوگا، جرأت اور جوانمردی کے اسپ تازی کی شاہسواری کرنی ہوگی۔
صدرِ ذی وقار!
کرپشن اور بدعنوانی ایسی نہیں کہ ناپ تول میں کمی کی جائے ، ہر غیر اخلاقی...

توظيف وسائل الاتصال الحديثة في تعليم اللغة العربية

The Arabic language is the language of the Holy Quran, which has become an immortal language because of the immortality of the Holy Quran as it says: "Surely We have revealed the Reminder and We will most surely be its guardian." It is one of the most widely spoken languages in the world, especially since the language is the means of communication among the peoples of the world. Communication and technological techniques in learning and teaching the Arabic language taking into account the elements of the educational process (student, teacher and curriculum), according to the requirements of the age, and the development of the mechanisms of teaching the Arabic language with modern technologies that keep up with the times and developments. The aim of the research is to explain the impact of modern means of communication on the teaching of the Arabic language according to several axes: definition of the language, definition of the language in Arabic and the strategy of its publication, the definition of the modern means of communication and their types in the teaching of the Arabic language. The analytical approach will be used in this study. The researcher concluded at the end of this study to prove that the Arabic language faces many challenges in light of the great progress of the modern means of communication and technical progress; and that there are many obstacles in the use of educational technology in the teaching of the Arabic language, which prevents the achievement of the objectives of education. Solutions to this problem are, thus, suggested so as to improve the Arabic language and maintain its position among the languages of the world.

Post-Atc Impacts on Product-Intensive and Product-Extensive Trade Margins of Textiles and Clothing: the Case of Pakistan, India and Bangladesh

Numerous ex-ante and ex-post studies have been conducted to assess the impact of the abolition of Agreement on Textiles and Clothing (ATC) on textiles and clothing (T&C) exports. The purpose of the present study is to examine how the dismantling of ATC, which may have led to lower trade cost due to economies of scale, has influenced the two margins of trade, product-intensive and product-extensive margins, for regional competitors in South-Asia, i.e. Pakistan, India and Bangladesh (P.I.B) in its two major destination markets, the EU and the USA. This is achieved by decomposing total export growth in T&C into product-intensive and extensive margins, and determining which of the two margins has been dominant for South Asian T&C exporters. The implications arising from the study may be useful in policy analysis for T&C sector aimed at diversification in sectoral exports, and may also aid in identifying and effectively targeting sub-sectors in T&C. The assessment is also carried out at sub-sectoral level, Textiles (HS Chapters 50 to 60), and Clothing (HS Chapters 61 to 63). To define trade margins, the study utilizes the definition employed by Kehoe and Ruhl (2013). Their study uses country variant cut-off trade value to classify traded goods into old products (product-intensive) and new/least-traded products (product-extensive). They argue that non-traded goods should be defined taking into account the size of countries. Since sizes of countries differ, the relative importance of the goods they trade also differs. This technique eliminates the invariant cut-off limitation that biases small countries toward export concentration. This study employs this definition only for the pre-ATC period (2003-05). First, the average exports of 695 T&C product lines in pre-ATC period (2003-05) were arranged in ascending order. For each exporter, the products that comprised only 5% of total average exports were then filtered and identified as new/least-traded lines. The remaining products were identified as old product lines. An augmented gravity equation is estimated separately for total T&C exports, product-intensive and product-extensive T&C exports, at the sectoral and sub-sectoral levels, and for combined destination markets (EU and USA), and then for separately for each destination market, using three estimating techniques: Pooled OLS, Fixed Effect and Tobit models. The following main findings emerge after an empirical exercise:- It shows the effect of effect of quota removal via ATC dismantling is mainly on the extensive margin rather than the intensive margin. Generally, as fixed trade costs are reduced, a large variation in trade flows is explained by the extensive margin relative to the intensive margin. Our analysis hence confirms the result that abolition of quotas reduce the exporters’ costs and increases diversification, while reduction in tariffs reduces variable costs and has a greater impact on the intensive margin than the extensive margin. Quota abolition created opportunities for South Asian exporters in the two developed destinations markets but at the same time exposed them to tougher competition from exporters such as China. For China, the abolition of quota served as a disincentive to diversify, while South Asian exporters looked toward diversification as a survival strategy. Another important finding is the one-off gains for new exporters during the time was that not only were quotas abolished via ATC integration, but new, small, and less productive exporters were able to enter the markets since safeguards were imposed on imports of Chinese T&C by EU and USA. This impact overrides the ATC abolition impact on extensive margin of trade. Another important finding that also has theoretical backing is that preferential market access affects both the margins positively. However, at the product level, and specifically for the EU market, the tariff preference margin had a greater impact on the intensive margin than the extensive margin. Due to lower variable costs (tariff reduction), the incumbent firms are able to increase their revenues, while the new exporters with lower productivities face not only high fixed costs, but also higher variable costs compared to incumbent firms. Additionally, tariff preferential margin has led to increased exports at the intensive margin because preferences are mostly negotiated product by product. An important implication of this finding is that preference margins play an important role in increasing T&C exports to the EU but has little impact on export diversification. Trade preference margin is more important to export profitability in the EU market due to its generous preferential scheme, while China quota is more definitive in the US market since South Asian exporters compete with Chinese products with slight cost differences, and greater export similarity. The extensive and intensive margins of T&C exports vary considerably across destination countries. Because there are differentiated impacts of policies on sectoral exports, sub-sectoral exports and their margins in the two markets, this indicates that policy-makers and marketing strategists fine-tune their exporting policies and marketing strategies for different markets. The impacts of quota removal and safeguard measures imposition are more distinct for textiles than for clothing. Protectionist measures undertaken by governments of developing countries may have become a deterrent in the way of firms’ investments in efficient technologies, so that they failed to upgrade production to better quality products within the same sub-sector, and hence botched to tap destination market niches.