Due to massive pollution in environment and its dangerous effects on health, consumers are becoming very
much conscious in product selection. They prefer those products which are environment friendly. Green
products not only increase the environmental friendly image of the products but also enhance corporate image
seemingly contributing towards environmental cause as a volunteer social care. The activities of the green
products not only satisfy physiological needs and wants of the customers but also the psychological ones.
Similarly, green products process like research, production and promotion also serve environmental cause.
Organizations adopt green marketing for many reasons. It helps in survival, creates soft brand image in the
market as not only the user friendly but also the environment friendly product and helps to create value in the
minds of the customers. Green purchase intentions literature advocates that customers consider greener
products more important than other types of non greener products available in the market. However, the
factors that influence green purchase intentions have been underemphasized in the literature. Current study
strives to investigate the impact of green trust, green satisfaction, green corporate image and green product
image on green purchase intentions. Data was collected from a sample of 250 customers of electronics and
information products. The proposed model was then tested using regression analysis.
Analysis of the proposed model revealed that green trust, green satisfaction and green corporate image
positively predict green purchase intentions. On the other hand, green product image doesn't influence green
purchase intentions. Academic and managerial implications carry deep insights both for academicians and
practitioners.