This study find the relationship between intrinsic, extrinsic religiosity and awareness About Islamic banking
with selection of Islamic banking awareness selection of Islamic banking. The objective is tofind out that is
there positive relationship between religiosity and selection of Islamic banking, also is there any positive
relationship between awareness of Islamic banking and selection of Islamic banking.
To conduct this research a survey is conducted through a questionnaire through a modified questionnaire
developed after having literature review. This survey used sample of 500 respondents who are in capacity to
make contract with bank. Data collected from the survey is filtered, screened out for outliers. Normality,
linearity, Multicollinearity test and Heteroscedasticity tests applied to check appropriateness of data to run
regression analysis. Multiple regression is tested on the model.
Results show that most of the account holders are males by gender, employees by profession and want to deal
with Islamic banks but currently mostly have conventional banking account. Intrinsic religiosity is high among
the participants in comparison to other independent variable extrinsic religiosity and awareness of Islamic
banking. The study reveals that extrinsic religiosity is very low among the participants and awareness of
Islamic banking exist but at a low level. Research conclude that it is intrinsic religiosity which impact the most
for selection of Islamic banking, banking customers in Pakistan have a low level of awareness of Islamic banking
that's why they prefer Islamic banking but don't deal with Islamic banks.
It is recommended that Islamic banks of Pakistan must put their resources to improve the level of awareness
of banking customers of Pakistan and develop programs for awareness campaigns to make all the potential
customers into active customers of Islamic banking.