Thisresearch investigated the effect of four components of retail store environment (light, employees, layout
and music) and shopping enjoyment tendency on impulse buying behavior. The data were obtained using
convenient sampling technique from 214 customers. Mall intercept survey was used to collect data from
different retail stores in the city of Faisalabad. SPSS 20.0 software version was used for data analysis. Different
statistical methods such as Frequency Distribution, Correlation, Regression analysis and Cronbach alpha were
used for analyzing the data in this research. The mediation analysis was conducted by Baron and Kenny (1986).
Findings revealed that store environment drove impulse buying through urge. Results also showed that
individual variable shopping enjoyment tendency influenced impulse buying through urge. Moreover, this
research has some limitation as list of antecedents of impulse buying, and to the outcomes of store
environment. From a managerial viewpoint, retail managers should invest in improving the store environment
to increase the level of impulse buying in their stores. Specifically, they need to focus on enhancing friendliness
of store employees, playing appropriate music, designing proper layouts and having well-lit stores to encourage
impulse buying.
کسے معلوم انجام ِ محبت تیرے وعدوں کے خمیدہ رستے پر میری نڈھال حسرتوں سے اور نہیں چلا جاتا تم سے جڑی ہر آس بغاوت پراتر آئی ہے تمھاری یہ محبت جفائوں کا آمیختہ ہے تمھاری تسلیاں اور پیار کے دلاسے سب میرا آموختہ ہے ہر صبح میری سرخ آنکھیں امیدِ نوکا سورج دیکھتی ہیں مگر جب شام سرمئی اندھیرا پہن لیتی ہے انتظار کے چراغوں کا دھواں آنکھوں کی پتلیاں پھیلا دیتا ہے یہ انتظار کب مجھے نیند کی وادی میں دھکیل دیتا ہے، معلوم نہیں خوابوں کی تتلیاں بو جھل پلکوں پر آبیٹھتی ہیں رات بھر تیرے خوابوں کی ایک مجلس بپارہتی ہے سَحرہونے سے ذرا پہلے ایک ماتمی جلوس برآمد ہوتا ہے حسرتیں نوحہ کناں ہوتی ہیں آہیں اورنالے زنجیر زنی کرتے ہیں محبت اپنے ’’ہونے ‘‘ اور ’’نہ ہونے‘‘ کی مرثیہ خوانی میں مصروف ہے دل ایک کونے میں پڑا کانپتا ہوا محوِ دعا ہے منتظر ہے کسی سورج کی حدت بھری کرنوں کا جو اس کے بدن میں استراحت بھر دیں
Background and Aims: The COVID-19 outbreak is the biggest global crisis in generations having severe and far-reaching repercussions for the health system, creating high prevalence of severe posttraumatic stress symptoms for physical therapists, highlighting the need for psychological help. Therefore, this study aimed to investigate how resilience functions as a mediator in the relationship between anxiety and personality among Karachi based physiotherapists.
Methodology: A cross-sectional study was conducted among physiotherapists of Karachi using a convenience sampling technique from August to December 2021. The data was collected using a 10-Item Personality Inventory, Brief Resilience Scale, and Hamilton Anxiety Rating Scale questionnaire.
Results: Among 70 participants, the emotional stability trait (7.6±1.4) had higher mean values on the TIPI. On the HAM-A scale, 81.4% physiotherapists had moderate to severe anxiety followed by 15.7% mild to moderate anxiety whereas 92.9% were shown to have normal resilience. Despite all correlations being negligible, only the association between agreeableness and resilience was non-significantly higher (r=0.83).
Conclusion: It was concluded that there was no association between the anxiety state and resilience among physiotherapists, although there was a non-significantly higher relationship between agreeableness and openness to experiences personality traits. A high prevalence of moderate to severe anxiety was noted while using a standard resilience strategy.