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Determinations of Consumer's Purchase Intention of Counterfeit Luxury Product

Thesis Info

Author

Abdul Haseeb

Department

Department of Management Sciences

Program

Mphil

Institute

National University of Modern Languages

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2016

Subject

Management Sciences

Language

English

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676728805581

Similar


This study analyzed the influential factors of consumers' purchase intention towards counterfeit luxury products by considering the model of social status, integrity, novelty seeking, and perceived risk. Attitude towards counterfeit product was used as a mediator in the model. The causalities in the model of problematic purchase intention of consumers toward counterfeit luxury products are hypothesized. A total sample of 400 respondents with 385 effective samples was collected by distributing self-administered questionnaires to people from different sectors. Structural Equation Modeling (SEM) through AMOS was adopted for the analysis. Consumers' attitude towards counterfeit product was found to be positively and significantly related to purchase intention of counterfeit product. As for personality constructs, social status and novelty seeking were found to be positively related to attitude and purchase intention of counterfeit product while integrity and perceived risk did not show significant relationship. This study urges original manufacturers to focus more precisely on personality related factors of people and also need to work closely with policy makers to hinder counterfeiting activity. Replication of the study in other settings is also recommended. Further academic and managerial implications are presented by the research, limitations and future research directions are also discussed.
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کچھ مصنف کے بارے میں

کچھ مصنف کے بارے میں
بسم اللہ الرحمن الرحیم نحمدہٗ و نصلی علی رسولہِ الکریم
قانون ِقدرت ہے کہ جب دنیا میں صدق و حقیقت پر خواہش اور نفس پرستی کے غبار اور پردے پڑ جاتے ہیں تو اللہ تعالیٰ اپنے بندے پیدا کرتا ہے جو صدق و سچائی اور حقیقت کو دنیا میں روشن کر دیتے ہیں۔
ایسے ہی میرے تایا زاد حافظ محمد اکرم راشدؔ صاحب کو اللہ تعالیٰ نے گو نا گوں صفات سے نوازا ہے۔ عارف والا کے نواحی گائوں 37 ای بی میں 1962 کے اوائل میں علمی خانوادے میں آنکھ کھولی والدِ محترم حافظ اللہ یار رحمۃ اللہ علیہ عالم باعمل تھے ابتدائی تعلیم اُ ن سے حاصل کی ۔ پانچ سال کی عمر میں والدِ محترم داغِ مفارقت دے گئے ۔ اُس کے بعد حقیقی چچا میرے والدِ محترم حضرت علامہ حافظ شیر علی رحمتہ اللہ علیہ نے آغوشِ محبت میں لیا اور علم کی تکمیل تک ساتھ دیا ۔ میٹرک کر نے کے بعد علمی پیاس بجھانے کے لئے کراچی گئے وہاں علم کی پیاس بجھاتے ہوئے علم کے سمندر بن گئے ۔ فاضل درسِ نظامی ، فاضل طب وجراحت، فاضل عربی، فاضل اردو کرنے کے بعد پنجاب گورنمنٹ میں بطورِ مدرس تعینات ہوئے ۔ دورانِ سروس ایم ۔اے ایجوکیشن ،ایم اے اسلامیات اور ایم اے عربی (گولڈ میڈلسٹ) پاس کیا۔
علمی زندگی میں روزنامہ ایکسپریس ، نوائے وقت میں مضامین لکھے اور عوام کی کثیر تعداد نے مضامین کو پسند کیا۔عارفوالا کے نواحی گائو ں میں ہیڈ مدرس رہے، اب ریٹائر ہو چکے ہیں اور عارفوالا شہر میںبطورِ خطیب خدمات سر انجام دے رہے ہیں ۔ حافظ صاحب اپنے حلقہ احباب میں اپنی خوش اخلاقی اور بذلہ سنجی کی وجہ سے بہت مقبول ہیں ۔ اِن کی کتاب نسیمِ سخن اُن کے علمی تبحّر کی گواہ...

ASSESSMENT OF LOWER LIMB MUSCLE STRENGTH IN ATHLETES BY USING HAND-HELD DYNAMOMETER: A RELIABILITY STUDY

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