Search or add a thesis

Advanced Search (Beta)
Home > The study of Mediating Effect of Perceived Value Between Brand Equity and Customer Repurchase Intentions of Mobile Phone Users

The study of Mediating Effect of Perceived Value Between Brand Equity and Customer Repurchase Intentions of Mobile Phone Users

Thesis Info

Author

Muhammad Kashif Abbasi

Department

Department of Management Sciences

Program

Mphil

Institute

National University of Modern Languages

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2016

Subject

Management Sciences

Language

English

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676728806836

Asian Research Index Whatsapp Chanel
Asian Research Index Whatsapp Chanel

Join our Whatsapp Channel to get regular updates.

Similar


This study is conducted to analyze that perceived value of brand has an impact on the consumer purchasing and revisiting intentions. The study explores the influences of brand consciousness, brand experience, brand loyalty, brand awareness, and brand association on brand perceived value due to these this influences on revisiting intentions. The sample size of 250 mobile phone users has been taken in this research. The non- probability convenience sampling is used and target respondents are the cellular users living in Islamabad and Rawalpindi. Close-ended structured questionnaire is used for data collection and correlation and regression used for data analysis. Six hypotheses were tested in the study. Survey was conducted among mobile phone users in Rawalpindi and Islamabad. In overall perspective and in mobile phone sector, there is a high correlation between the independent and dependent variables. There is strong positive correlation between perceived value (mediating variable) and customer repurchase intentions (dependent variable) brand consciousness, brand experience, brand awareness, brand loyalty, and brand associations (independent variables) but with little distinction. For both academics and practitioners, the discoveries of this study hold significant implications. This research escorts the policy makers and academics about the main predictors of consumer's attitude towards repurchase in mobile phones industry.
Loading...
Loading...

Similar Books

Loading...

Similar Chapters

Loading...

Similar News

Loading...

Similar Articles

Loading...

Similar Article Headings

Loading...

خواجہ عبدالحئی فاروقی

خواجہ عبدالحی فاروقی
افسوس ہے پچھلے دنوں لاہور میں خواجہ عبدالحی صاحب فاروقی داعیٔ اجل کو لبیک کہہ کر رہ گزاے عالمِ جاودانی ہوگئے۔مرحوم بلندپایہ عالم، مفسر اور اسلامیات کے فاضل تھے۔تعلیم کی تکمیل دارالعلوم دیوبند میں کی تھی۔عرصۂ دراز تک جامعہ ملیہ اسلامیہ دہلی میں شیخ التفسیر رہے۔تقسیم کے بعد پاکستان منتقل ہوکر اسلامیہ کالج لاہور میں صدر شعبۂ علوم اسلامیہ ہوگئے تھے۔طبعاً کم سخن اور مرنج و مرنجان مگر بڑے خلیق و ملنسار تھے،اﷲ تعالیٰ رحمت وبخشش کی نعمتوں سے نوازے۔ [مارچ ۱۹۶۵ء]

Atiya Fyzee, Shibli, and Iqbal: English as a Social Butterfly

Taking an ‘analogical’ approach to the issue, this study reads the saga of Atiya Fyzee’s relationship with Shibli Nomani and Allama Iqbal as a plausible allegory of the transforming cultural relationship of the Muslims of the subcontinent with English (in what this term comes to mean as a language, as a discipline of studies, and as a synecdoche of Western culture). The history of this cultural interaction since the British colonization I have divided into three broad phases: the initial, the middle, and the present. The initial phase I earlier dealt with by exploiting Sheikh Muhammad Ikram’s analogy, later employed by Nasir Abbas Nayyar, that Shibli’s attitude towards English was the same as his attitude towards his step-mother at home. English, in other words, was a stepmother for Shibli, and for the generations represented through his figure in this early phase of cultural interaction of the Muslims of the subcontinent with the language. The present paper focuses on how one can analogically read in the personal histories of the representative figures of this culture the stories of how in the subcontinent the larger cultural reception of English gradually changed from being treated as a ‘step-mother’(and hence forging with her a relationship of cultural exchange) to being treated as a ‘social butterfly’ or a ‘social sweetheart’, as a symbol of liberal humanist high culture, and how such terms of cultural engagement with English were unacceptable to both Shibli and Iqbal. The paper closes on how even this image of English as high culture gradually dissolved with the cultural disintegration wrought by an ever-increasing and relentless consumerist culture in the postcolonial times.

Synthesis and Characterization of Metal Based Chalcogenide Thin Films for Solar Cell Application

To reduce the cost of expensive solar cells, new, cheap, nontoxic and more abundant new materials have been proposed as suitable to use as absorber/window layers in solar cells. One such new material as absorber layer is tin antimony sulphide. We have attempted two methods for the growth of these films. A two stage process involving combinatorial sputtering of metallic targets tin and antimony followed by sulphurization by heating libraries in the presence of elemental sulphur in vacuum thermal evaporator. The sulphurized films were annealed for 1 hour in sealed quartz ampoule containing argon gas at low pressure (̴ 1 atm) at 425°C, 450°C, 475°C, 500°C and 525°C in tube furnace The 2nd method of combinatorial tin antimony sulphide thin films deposition is vacuum thermal evaporator. Thin films of Sn-Sb-S were synthesized on soda lime glass substrate from SnS and Sb2S3 binary compounds. SnS and Sb2S3 were evaporated in vacuum chamber at 10-4 torr without substrate heating simultaneously. The films were annealed in argon atmosphere at 85 °C, 105°C, 150°C, 275°C and 325°C inside glass ampoules. The elemental composition of the films was characterized by EDX and the XRD analysis was done for crystallographic phase’s confirmation. The XRD pattern of combinatorial tin antimony sulphide thin films shows that the as deposited films are amorphous while the low annealed temperature thin films are poly crystalline. The optical properties and thickness of the films were measured by ellipsometry techniques. Electrical properties were calculated from photoconductivity and hot point probe measurement. The photoconductivity of the library was calculated by photoconductivity spectrometer while hot point probe was used for the type of conductivity. It was found that Sb2Sn5S9 is a good candidate for photovoltaic application with a band gap of 1.15-2.5eV, absorption coefficient above 105cm-1, transmittance above 700nm and whose conductivity changing from n-type to p-type at high annealing temperature (325°C). The effect of air annealing of tin antimony sulphide was also studied in the current study. Tin antimony sulphide (SnSb2S4) thin films were deposited on glass substrate and annealed thermally at 150°C, 200°C and 300°C. The 300°C annealed films have good photoconductivity response and low transmittance. The band gap calculated by ellipsometry technique was found in the range of 2.65eV-1.45eV. The absorption coefficient of the films is ~105cm-1 while the refractive index and other optical properties of the library presented have good results. The influence of temperature dependence on Cadmium Sulfide deposited on corning 7059 glass substrate (1500C to 3000C) was also studied in this study. Transmittance, absorbance, band gap and reflectance were obtained by UV spectroscopy. The transmittance for 300nm to 1100nm thickness was grater then 80%. The resistivity and mobility was calculated by Vander Pauw method which were 10-80 Ωcm and 2-60 cm2V-1S-1 respectively. The thermoelectric properties of the film were measured by hot and cold probe method which shows the n-type nature of the film