فصل اول: قرآن حکیم میں آیات استفہام کی ضرورت واہمیت
قرآن مجید فصاحت و بلاغت کےاعتبار سے ایک مثالی کتاب ہے۔علم معانی ہو یا علمِ بیان یا علم بلاغت کے ماہرین نے اس کی لسانی وادبی خصوصیات کو نگارشات کا موضوع بنایا ہے۔ فصاحت و بلا غت کی انہی خوبیوں کی بنا پر قرآن مجید کو کلام مبین بھی کہا گیا ہے۔ قرآن مجید میں جہاں ایجاز و اطناب اور ربط و مساوات کے اسالیب نظر آتے ہیں، وہیں تقدیم و تاخیر اور حذف کے اسلوب بھی نمایاں ہیں۔ قرآن مجید کے مختلف و منفرد اسالیب میں سے ایک اہم اسلوب ِ استفہام ہے۔
استفہام عربی زبان کا لفظ ہے جس کے معنی سوال کرنے، جاننے،فہم حاصل کرنے اور استفسار کرنے کے معنوں میں استعمال ہوتا ہے۔ ادب میں استفہام کسی حقیقت سے مخاطب کو آگاہ کرنے ، مخاطب کو غورو فکر کی دعوت دینا، اور اپنی بات کا ثبات کرنا وغیرہ کے معنوں میں مستعمل ہے۔چنانچہ قرآن مجید میں بھی استفہام کا اسلوب بکثرت استعمال کیا گیا ہے۔
This article aims to analyze the relationship between Service Quality and Customer Delight and Customer Loyalty at the Fitness Center Business in East Java. This research method This research is an explanatory research. The unit of analysis in this study is the individual. The respondents of this research are members of the Fitness Center in East Java. The population in this study were all fitness members in the East Java region who during 2019-2020 years extended their membership at least twice and were in East Java, especially the Kartosusilo Gate area which includes the cities of Gresik, Bangkalan, Mojokerto, Surabaya, Sidoarjo and Lamongan. The number of sufficient samples is 365 respondents. The results show that Service Quality has no significant effect on customer delight. This is because with standard equipment and services, members feel happy. Likewise, the characteristics of the majority of fitness center members are individuals who feel quite happy with the situation and conditions provided by the manager, thereby indicating that the Service Quality at the current Fitness Center business in East Java has not been able to encourage an increase in customer delight. The results of this study also show that Service Quality has a significant effect on Customer Loyality, thus Service Quality at the current Fitness Center business in East Java can encourage the increase in Customer Loyality. Given the large role of service quality on customer loyalty, it is recommended that companies always maintain and improve service quality at the Fitness Center business in East Java.
This is the era, where an ordinary person can approach to smart phone arcade and purchase inexpensive and reasonable device. User?s concern has now grown up that mobile device usage should be fair enough, easy to use and avoid negative user experience. Multi-touch gesture interaction is one of the main characteristics associated with this mobile paradigm that segregate from desktop-computing age. With this characteristic, the behavior of mobile device should be different to get good user experience. Heuristic method identifies usability related flaws with the help of experts. But, still lacking to identify comprehensively the usability issues related with multitouch gesture interaction in current mobile applications mainly due to its characteristics. Industry needs guidelines that help designers to develop usable interfaces. Assessing usability issues allows improving these aspects. In this research, we will propose an adapted heuristic method for identifying comprehensively the usability issues related with multi touch gesture interaction. For validation, we will compare the findings in terms of number of flaws and their respective severity level with SMASH and JOYCE Methods. We assume that our proposed set of heuristics will identify more issues along with related severity ratings compared with SMASH and JOYCE results.
Our proposed set of heuristics will be beneficial for researchers as well evaluators to find out the usability issues related with multi-touch gestures interaction of current mobile applications more effectively and efficiently.