الأثر المباشر للمحاكاة في النقد الثقافي

يعد النقد الثقافي من الظواهر الادبية ما بعد نصية والذي يبحث في الأنساق المضمرة وبذلك أصبح هو وما انطوى تحت مظلته من نقد نسوي وهوية محاكاة وانعكاس للواقع. وهدفت الدراسة للتعرف على الأثر المباشر للمحاكاة في النقد الثقافي، وخلصت الدراسة الى أن النقد الثقافي وما انطوى تحت عباءته من نقد نسوي أو هوية يعد من المناهج ما بعد نصية التي تجاوزت النص لتبحث في مرجعياته الفكرية غير متجاهل للعلوم الانسانية من تاريخ واجتماع ونفس للكشف عن أنساقه المضمرة أو ابراز هوية ما، وهنا تكمن العلاقة بين تلك المناهج والمحاكاة وانعكاسها المباشر على الواقع

Promoting Elite Culture by Pakistani Tv Channels

The study “Promoting Elite Culture by Pakistani TV channels” intends to investigate how media in Pakistan has portrayed the elite culture which may be differentiated as one of the leading social class through the different living standards including the lifestyle, the unique ideas and fabricated stuff from the rest of the society. The key focus of the study is to meet the objectives to find out; whether TV programs are changing the culture of Pakistani society; whether Pakistani drama is promoting western dressing culture; whether morning show is promoting dance and expensive dress culture; and whether promoting elite culture by Pakistani TV channels. The researcher used both quantitative and qualitative methodologies for data collection. The survey method is used for the quantitative part using the questionnaire as a tool and collects data from 300 males and 300 female’s respondent’s residents of Lahore, Gujrat and Islamabad having age ranging 18 to 60. On the other hand expert interviews conducted from two social sciences academicians and media professionals in qualitative part. This study used cultivation analysis by Gerbner and social learning by Bandura as a theoretical framework. The demographic analysis shows that majority of the respondents have age 18-30 years, intermediate education, single marital status and are students have point of view that entertainment TV channels, drama and morning shows are promoting elite culture. Hypothesis analysis shows that entertainment TV channels, drama and morning show are positively imposing elite class culture on the rest of the society. Findings also show that Pakistani entertainment TV channels, ARY digital drama and GEO entertainment morning show is promoting elite culture and the hypotheses are statistically approved. The researcher used SPSS applying One-Way ANOVA test and applied post Hoc Tukey test. Academicians and media professionals conclude that television dramas and morning shows are promoting an elite culture in a society. Luxurious homes, expensive cars, parties, use of alcohol, drugs, and romance are promoted in drama. While morning shows are mostly in agreement on heavy dresses, makeup, dance competitions, wedding ceremonies including Mehndi, couple dancing and song competitions.