دین اسلام کی ترویج میں دعوت و تبلیغ کی اہمیت: ایک تحقیقی جائزہ

Before the birth of the Holy prophet, human society yet again got at the verge of destruction due to apostasy and ignorance. The Holy Prophet introduced Islam to the sinking humanity. For spreading its message "Dawat"; Calling (To God) was made everybody's job. As Allah says in the holy Quran: "The Believers, men and women, are protectors, one of another: they enjoin what is just and forbid  what is evil: " (9: 71). There are three fundamental groups of preachers. The first is the "Dawat" of common people to others. It is imperative for such a preacher that he himself should get the knowledge of religion through Islamic law and then communicate every virtue of it to his family, friends, neighbors and close relatives. The second is the place of Nobles. They include the commentators of the Quran, the narrators of the Prophet's Sayings, theologians and the learned scholars. The commentators of the Quran explain the meanings of the verses of the Quran keeping in view the conditions of the Quranic sciences. The narrators interpret the meanings of the Sayings of the Holy Prophet. The theologians or the learned scholars are entitled to discuss the Quran, Prophet's Sayings and the problems of the Islamic laws. The third is the place of the favorites. These people are the perfect successors of the Prophets. They have full control over the knowledge of laws as well as over the knowledge of mysteries. As Allah says: "and purify them", (one of the responsibilities of the Holy Prophet was to purify the souls). At a place it is said: "Truly he succeeds that purifies it" (91: 9). In this article research is done on "Calling (to God) and conveying His message".

Impact of Consumer Stressor on Impulsive Buying Behavior With Consumer Emotional Intelligence As the Moderator of the Mediating Role of Stress: A Moderated-Mediation Model

Purpose- This study was aimed to find out the impact of psychosocial stressors on impulsive buying through the mechanism of stress. In addition to this it was also aimed that what part consumer emotional intelligence plays in this relationship, does it help consumers in controlling their stress and urges to avoid impulsive buying or not. Research Design/Methodology- This study has been conducted in the geographical area of Pakistan where consumers were contacted in their natural shopping environment. Almost all the provinces were targeted for response collection. Their education level was taken into consideration so that they could be easily able to fill out the survey question naires, in addition to this they were asked that throughout in their life have they acted impulsively or not. If their answer was, yes they were asked to fill in the questionnaire. The new process macro was used to analyze data through regression which was collected from the consumers. This process helped us in finding out the main effect relations along with mediated and moderated mediated relations. The moderated mediation analysis gave us effects of moderating variable at three different levels i-e low, medium and high. Findings- The findings mostly supported the hypothesis made with a few exceptions. Psychosocial stressors like interpersonal influence, bullying, social comparison and in terdependent self construal were found significantly associated with impulsive buying. Surprisingly bullying was not associated with stress, while other psychosocial stressors clearly depicted their stress causing ability. Interdependent self construal based on liter ature was negatively associated with impulsive buying behavior but in our research the association was found to be positive, which suggest that stress can overtake the original impact of interdependent self construal available in the literature. Originality/Value- Findings of the study have great implications for psychologist, marketing researchers and practitioners who could help stressful consumers, push them to develop alternative mechanisms to handle the problem or engage them into coping mechanisms relevant to impulsive buying.