Pemikiran Filosofis Pendidikan Islam (Esensialisme)

Essentialism represents one of the branches within the realm of educational philosophy. The emergence of this perspective can be traced back to a response against the absolutist and dogmatic tendencies of medieval symbolism. Subsequently, it formulates a structured and all-encompassing understanding of humanity and the universe, tailored to the contemporary demands. The essentialist viewpoint in education asserts that a foundational approach, contrasting with a wholly flexible stance, can serve as a foundation for cultivating a steadfast and unwavering outlook, one that is less prone to fluctuations and inconsistency. Consequently, education should be grounded in enduring values that promote stability, have stood the test of time, exhibit clarity, and are deliberately chosen.The essentialist philosophy of education aims to reintroduce a return to traditional culture. Advocates of this philosophy hold the belief that ancient cultures possess numerous virtues capable of benefiting the progression of humanity. Their emphasis is on reverting to cultural practices that have existed since the inception of human civilization, with a primary focus on the cultural advancements that transpired during the Renaissance period, spanning the 11th to 14th centuries AD. The Renaissance was marked by significant efforts to rekindle the realms of science, art, and classical culture, particularly those hailing from the eras of ancient Greece and Rome. In contrast, the Islamic philosophical perspective on education and the concept of essentialism exhibits distinctions. These differences arise from varying interpretations concerning the interrelation between God, human beings, and the natural environment. The philosophical underpinnings of Islamic education find their foundation within the core concepts of Islam, encompassing the Quran and Hadith, as well as insights from distinguished Islamic scholars and thinkers.

Sponsorship and Marketing Objectives: Role of Success of Event and Corporate Image in Event Sponsorship, Study of Medium and Large Size National and Multinational Companies in Pakistan

“Sponsorship and marketing objectives: Role of success of event and corporate image in event sponsorship”. Study of medium and large size National and Multinational Companies in Pakistan”. This study aims to investigate the impact of sponsorship to achieve marketing objectives mediated by event success and moderated by sponsor’s corporate image in event sponsorship perspective. For the purpose of this study, holistic model “Event Sponsorship Success” has been suggested. Six constructs i.e., Sponsor Event Fit, Target Market Fit, Sponsor Leverage and Activation, Sponsor’s Senior Management Involvement, Integrated Event Marketing and Mutual understanding between Sponsor and Sponsee were considered in this research. The outcome related to sponsorship has been measured with the construct “Sponsorship Effectiveness” with three sub factors i.e. Brand Image, Brand Loyalty and Sale Objectives. Outcome related to Event management has been measured with the construct “Event Success”. Study was conducted through self-administered questionnaires, where response of 165 event attendees in pilot study and 385 in main study based on convenience sampling methodology in view of nature of study were tested. Structural Equation Modeling was used and data was analyzed with the help of SPSS version 22, EViews7 and AMOS 22. Confirmatory factor analysis (CFA) along with case studies the instrument was tested for validity and reliability and refined for main study. This study confirms significant relationship between sponsor and event (Sponsee) on- site techniques and other activities in event management perspective, which positively contribute towards the effectiveness of sponsorship and event success.- This research opens academic dialogue on various aspects of event sponsorship and makes useful contribution and guidance for sponsorship and event management organizations in Pakistan to work for mutual benefits i.e. the effectiveness of sponsorship and success of event. Since the survey was conducted in few cities in Pakistan, therefore results of the study can only be generalized in Pakistan. This research also provides enough guidance to explore new subjects / fields and avenues related to sponsorship and event management for future researchers.