غیر مطبوعہ کتب
ناطق ایک انوکھا ادیب ہے،جس کا شمار ان عصری ادب کے ادیبو ں میں ہوتاہے جنہوں نے اپنے عصری دور کو اپنے متاثر کن کام سے حیران کیا ہے،جو تہذیب اور تاریخ کی ایسی منظر کشی کرتے ہیں کہ پڑھنے والا دنگ رہ جاتا ہے۔اردو ادب میں ناطق کا کام حیرت زدہ کرنے والا ہے۔کیونکہ وہ حقیت اور کہانی کے پیچیدہ پہلوؤں کو لے کر سامنے آتا ہے۔ان کی غیر مطبوعہ کتب درج ذیل ہیں:’’کوفے کا مسافر(ناول)‘‘ناطق نے اپنے لکھنے کا آغاز شاعری سے کیا، نظم لکھنا سب سے پہلے شروع کی۔ان کی ادبی تخلیقات کا مختصراًجائزہ کچھ یوں ہے۔
The concept of assertion has been playing a vital role in the linguistic to specify the meaning and nullify the uncertainties from the sentences. The numerous uses of assertion and its tools in Arabic language also played very significant role in interpreting the Qur’ān. Due to this reason rhetoricians and exegetists have much emphasized this phenomenon in their books and exegesis. One of the renowned books written by Abdul Qahir Jurjani is "دلائل الإعجاز" in which he mentioned its importance, principals and components in detail. The aim of this paper is to investigate the methods and stratigeis used by the great Muffasīr Abu Sa'ud, who tried to apply the rhetoric principals in his Tafsīr "إرشاد العقل السليم إلي مزايا القرآن الكريم" more emphasizing the phenomenon of assertion, its components, tools and importance in molding the concepts and meaning of the sentence.
Service quality, brand image and customer satisfaction are the fundamental marketing constructs in the last
two decades. In the past, they were unaccepted and unpopular concept because companies thought it was not
important to focus on quality and image, for them it was more important to gain new customers than retain
the existing ones. However, in this present decade, companies have gained better understanding of the
importance of brand image, customer satisfaction and service quality (especially service related industries)
and adopted these concepts as a high priority operational goal.
This study aimed to explore those factors of service quality among these seven dimensions (tangibility,
reliability, responsiveness, assurance, empathy, skills & professionalism and credibility & reputation) which
are contributing and impacting significantly on brand image and customer satisfaction in telecommunication
industry of Bahawalpur, Rawalpindi and Islamabad. For the analysis of study an adopted and modified
questionnaire based on 5 point Likhert scale was distributed by convenience sampling among 280 respondents
of the mobile phone subscribers. The statistical part of the analysis is based on the descriptive statistics, simple
and multiple regression; results were conducted through SPSS version 14.0.
In research findings, results indicate that (tangibility, reliability, skills/professionalism and
credibility/reputation have a moderate relationship with brand image while responsiveness, assurance and
empathy have the strong relationship with brand image), Further the results shows that skills/professionalism
and empathy have the strong relationship with customer satisfaction; the results of this research is also
indicating that overall service quality is having a very strong relationship with "brand image" and a strong
relationship with "customer satisfaction.
This research can be practically implemented and can be use in the telecommunication industry for
identification of service delivery problems and improving service quality attributes by which telecom
organization can improve their brand image and satisfaction level in their customers which leads to retention
of customers in long run and getting the maximum business from them.