مولانا شبلی ندوی
اسی مہینہ مولانا شبلی ندوی کی وفات تقریباً نوے سال کی عمر میں لکھنؤ میں ہوگئی، وہ اپنی زندگی میں سب سے پرانے ندوی کی حیثیت سے عزت کی نگاہ سے دیکھے جاتے تھے، شروع ہی سے بڑے خاکسار متواضع اور ایثار پسند رہے، علامہ شبلی نعمانی کے محبوب اور معتمد شاگردوں میں تھے، ان کو متکلم شبلی کہا کرتے تھے۔ اپنے بستر مرگ پر ان کو نصیحت کی تھی کہ جہاں رہو میری طرز تعلیم کو پھیلاتے رہو، ان ہی کی خواہش سے مدرسۃ الاصلاح سرائے میر میں مدرس ہوئے، اس کی خدمت میں پوری زندگی گذار دی، وہاں کے اختلافات کی وجہ سے کچھ دنوں اس سے علیحدہ رہے، لیکن پھر وہاں آگئے تھے، ان کی تمنا تھی کہ اس احاطہ میں دم توڑ دیں، لیکن آخری زندگی میں بعض اسباب سے ان کو پھر سے الگ ہونا پڑا، ان کی مٹی ان کو لکھنؤ لے گئی، کلام و معقولات کے بڑے لائق و فاضل مدرسہ تھے، دارالمصنفین سے بھی ان کو بڑی محبت رہی، بڑے خوش نصیب باپ تھے، ان کی اولاد ہندوبیرون ہند میں اچھے اچھے عہدوں پر مامور رہی مگر وہ اپنی اصلی اولاد مدرسۃ الاصلاح ہی کو سمجھتے رہے، اپنے لڑکوں کے گھروں کی راحت و آسائش کو یہاں کی قانع اور سادہ زندگی پر قربان کرتے رہے، اﷲ تعالیٰ ان کو کروٹ کروٹ جنت نعیم عطا کریں، آمین۔ (’’ص ، ع‘‘، جنوری ۱۹۷۴ء)
Some of the variant readings of the Holy Quran having a sound chain of narration are not included in the Uthmanic Maṣāḥif (Codices). Hence, following three probabilities can be deduced about these readings; First: Those were abrogated in ʿArḍah Akhīrah (the last revision). Second: Those might be among those explanatory notes of the Holy Text by Prophet Muhammad (SWA) that were erroneously written by a few companions within the actual text of Quran considering them a part of the Quran. Third: Those may belong to such Aḥruf (readings) that were authentically transmitted from the Messenger of Allah (SWA) but, they were not mentioned in the orthography of the Uthmanic Maṣāḥif by the compilers due to any possible reason. To us, if we come across any authentically narrated recitation of the senior Qurrāʾ companions that seems contrary to the orthography of the Uthmanic Maṣāḥif and there is no proof of their being from the second category, then, it is better to consider them from the third category instead of the first one.
Compulsive buying behavior is a phenomenon that has received significant attention of the researchers in the field of psychology, consumer behavior and marketing. It is an addictive propensity arises from the urges for buying something. Under this behavior buying is a source of relief from stress but ultimately disturb usual functioning. Researchers concluded that compulsive buying behavior is goal-oriented behavior and it depends upon psychological and environmental stimuli.
The current study analyzes the psychological viewpoint of consumer?s compulsive buying behavior.Study also analyzes how attitude towards advertising is related with compulsive buying behavior and personality traits.Current study is valuable to the literature in following ways. Firstly, study presents broad dialogue on consumer?s compulsive buying behavior. Secondly, it discusses the bearing of personality traits on the psychological motives of consumer and it also discusses the role of attitude towards advertising on the psychological motives i.e. compulsive buying behavior. Thirdly, framework of the research verifies the social cognitive theory and acknowledges that cognitions and environment has strong effect on the consumer buying behavior and development of personality traits.
Data for current study is collected from a sample of 250 shoppers of departmental stores. Out of 250 responses 210 found as complete and included in data analysis. Regression analysis employed to test hypotheses and Baron and Kenny?s (1986) method is adopted to test mediation. The results suggest that consumer?s personality traits have significant association with compulsive buying behavior as well as attitude towards adverting is an important construct to understand the association of personality traits and compulsive buying behavior. Results of the study expressed that attitude towards advertising act as partial mediator in the relationship of compulsive buying behavior and personality traits.
Current study is a valuable addition in the literature of marketing research and the finding of the study would be helpful for researcher, retailers, decision makers and advertisers. Implication for policy makers would be development of consumer laws. Advertiser and decision authorities are directed to devise educational programs form such consumer to protect them from negative consequences. As in extreme conditions compulsive buying behavior leads to severe financial problems.For researcher it is beneficial for the further understanding of the compulsive buying behavior in context of personality traits.