الروايات التاريخية الأندلسية بين الفن والواقع دراسة مقارنة بين الأدبين العربي والأردي

Comparative study is one of the most important aspects of literary criticism in literature. It helps us to discover what differentiates the work of different writers in different literatures. It clarifies many important aspects which may have been left unnoticed while studying independently. It opens many vistas of literary research. In the present dissertation an effort has been made to compare Jurj฀ Zayd฀n, M฀r฀f al Arnaw฀t, Abdul Hal฀m Sharar and An฀yatull฀h Al-Tamash as historical novelists because most of these writers considered as pioneer of historical novels, while everyone is at top list in novel writing in respective country. The present work on a comparative study of historical novelists of Arabic and Urdu literature (about Spanish Era) may, perhaps, be the first research work in Arabic on four writers belonging to four different climates, cultures and origins by any University in Pakistan In this research work you will find out, the similarities and differences in the narrative techniques of writers in their novels and how these writers creates a conformity between romance and real history through literary innovation. In what way they represent the distinctive individualities and civilizations of a particular era. What aspects of theme, characterization and various narrative techniques they use to make the historical novel an attractive and coherent representation of the social and political life. There is a certain connection and dependence on history but using imagination how they contributes to color the descriptive details with romantic flavor. You will find out whether these writers work subordinated to history or distorting history. History tells us what really happens and fiction relates what can happen. In the historical novel the writer tries to create a coalition between history and fiction. In this research you will find that coalition.

Tendencies of Consumer’S Compulsive Buying Behavior

Compulsive buying is a phenomenon that has received considerable attention from psychologists, behavioral and marketing researchers as well. Compulsive buying behavior as an addictive tendency or compulsive attribute, insistently arising from rushing, repetitive motive(s) for buying that might or might not be irresistible, gratifying or relieving but for sure it is essentially disturbing to normal functioning. Concurrently, consumer’s compulsive buying behavior is also considered as planned or goal oriented behavior that is shaped by different social and psychological influences. In collectivist culture of Pakistan, social environment or social factors such as individual’s social values and their conformity to group’s norms motivate to fulfill certain social needs. This typical social fabric and proliferation of the culture of excessive consumption/buying makes it, both a need and opportunity, to analyze compulsive buying behavior as well as its process that has not been holistically and systematically studied in the existing literature. The current study identifies the social and psychological perspectives of consumer’s compulsive buying behavior and analyzes the cognitive decision process regarding appearance products. Hence, individual’s social influences studied in this research comprise of social values and attention-to-social-comparison-information, whereas, psychological influences consist of hedonic shopping motives, materialistic attitude, purchase decision involvement and impulsive buying intention. The study, adds significant value to the literature in three ways: first, it provides comprehensive discussion on compulsive buying behavior construct and also the role of motivational forces in the formation of compulsive buying behavior is discussed from two perspectives i.e. social and psychological. Second, Stimulus-Organism-Response framework is used to conceptualize and propose that an individual’s social influences affect the psychological influences, thus leading to the development of compulsive buying behavior. Third, conceptual framework is used to verify the model of consumer’s planned behavior theory and it is established that consumer’s social and psychological characteristics influence impulsive buying intention which ultimately effects compulsive buying behavior.In current study, data was collected from a sample of 1,120 consumers and a total of 1,010 responses were analyzed using structural equation modeling. The results suggest that consumer’s social and psychological influences play a significant role in the development of compulsive buying behavior. The finding indicate that consumers’ attention-to-social-comparison-information is, in-general, a significant motivator/stimulator of their hedonic shopping motives, materialistic attitude and purchase decision involvement, whereas, social values have significant impact only on hedonic motives and which ultimately results in impulsive buying intention as well as compulsive buying behavior. Consequently, consumer’s social values, attention-to-social-comparison- information, hedonic shopping motives and materialistic attitude have indirect, whereas, purchase decision involvement and impulsive buying intention have direct effect on the development of consumer’s compulsive buying behavior. Finally, the overall results of the current study contribute in building a rigor of social cognitive theory and consumer planned behavior theory in the context of consumer’s compulsive buying behavior. This research is a valuable addition in the domain of S-O-R model and the findings of the research would be helpful in making different selling and retailing decisions. At policy level, the findings would be helpful in shaping consumer protection laws. Marketers and policy makers are also advised to consider consumer education programs to safeguard consumers against the possible ills of compulsive buying behavior and enable them to overcome any financial woes resulting from it. To the knowledge of the researcher, the study of compulsive buying behavior simultaneously in social and psychological contexts is almost ignored. Neither it has been studied quantitatively. So, the current study provides an empirically valid S-O-R conceptual framework to understand the cognitive process of consumer’s compulsive buying behavior and the dissertation also opens new doors of inquiry especially in the context of collectivist societies.