Influence of Advertising on Consumer Buying Behavior for Conspicuous Products

This research articulates the influence of advertising on consumer buying behavior for conspicuous products. Aim of conducting this study was to analyze the impact of advertising liking and advertising attitude on consumer buying behavior, mainly to investigate that either the advertisements are effective to convince the people to spend money on conspicuous products or to influence their buying behavior. Findings of this research will be beneficial to overcome the problem of advertisers focusing more on advertisements contents and effectiveness of advertisements. In order to investigate this, data was collected by showing different advertisements to the responders and it was asked for to fill up the questionnaire. According to our findings, there is a significant and positive influence of advertising on consumer buying behavior for conspicuous products. Which means that it contributes much in influencing consumer buying behavior through both national product advertisements and international products advertisements.

Mathematical Model to Handle the Complex Situation in Any Organizational System

In an industrial organization, Management experience extra ordinary and multifaceted situations pertain to expenditures that are directly and indirectly related to the organization. Addressing problems, running the organization in an effective manner and making it profitable, is one of the foremost obligations of an organization. In order to facilitate the management, and to deal with the problems, an effort has been made to develop a Mathematical model conducive to their environment based on Operational Research Techniques. The core idea of the design involves deep analysis of the entire system and subsequently decision making rule for remedial measures. The linear optimization, being an important technique of OR shall play a pivotal role in the entire scenario to handle the complexities in an organization and also suggest solutions for the improvement of the situation in accordance with the set goals/objectives.