The Influence of Theory of Planned Behavior and Technology Acceptance Models on Behavioral Intentions in Online Grocery Shopping in Pekanbaru City

This study was carried out to investigate the impact of integrating two theories on consumer behavior, namely the Theory of Planned Behavior (TPB) and Technology Acceptance Models (TAM), on the consumer behavior intention in online food shopping in the city of Pekanbaru. A descriptive quantitative method was employed in this research, utilizing purposive sampling techniques. The study involved 174 female respondents aged 18 and above, residing in the city of Pekanbaru, who had previously engaged in online food shopping. The analysis of data was performed utilizing the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach. The results indicated that both the perceived usefulness (PU) and perceived ease of use have a notable impact on attitude (ATT). Furthermore, behavioral intention was significantly influenced by attitude (ATT), subjective norm (SN), and perceived behavioral control (PBC). The originality of this study resides in combining the Theory of Planned Behavior (TPB) and Technology Acceptance Models (TAM) within the specific context of online food shopping in the city of Pekanbaru. This study is expected to contribute to the field of consumer behavior, especially the behavior of consumers in Pekanbaru regarding online food shopping.

Exploring the Perceptions of the Stakeholders About the Effective Teaching of English Language in Buber Gb

With the growing demands of English language in the global context, efforts are being made in the developing contexts to improve the quality of teaching. However, the teaching practices of English language vary from context to context based on the contextual realities. Several studies have been done to highlight the notion of effective teaching in terms of teachers' instructional strategies and the students' characteristics. The current study explored the perceptions of the stakeholders about the effective teaching of English in Gilgit Baltistan (GB). The study was carried out using the qualitative research paradigm. The data was collected through Focus Group Discussions (FGD), classroom observations and post observation interviews. Purposive sampling technique was used for the selection of participants. Out of four school in the village, three (one public one private and one community based) schools were selected. The research participants include three head teachers, six English language teachers and thirty students who participated in the FGD. Out of them three teachers, one from each school was selected for in-depth understanding which was done through classroom observation and post observation interviews. The analysis of the data focused on the perceptions of the stakeholders' (teachers, head teachers and students) effective teaching of English language. The major findings of the study showed that in the context of Buber GB English is taught as a subject rather than as a language. Moreover, it was found that English language is taught only from the examination point of view. The stake holders linked the effective teaching of English language with the students' success in the examination. English is generally taught through traditional methods particularly, Grammar Translation Method (GTM). The factors that influence the teachers' choice of selecting the methods are: lack of professional trainings, exam system of Pakistan and exam oriented syllabus, overcrowded classes, limited exposure, home environment and workload. Based on the findings, it is recommended that the teachers of English should be provided professional sessions about the variety of teaching methods. Particularly, they should be given awareness about ways of adapting the methods in order to make them contextually relevant.