Analysis of Consumer Assessment in Small and Medium Enterprises

Raja Abon Makmur Lestari's business has good potential, resulting in considerable business competition. One of the businesses that produce shredded is Small and Medium Enterprises (UKM) Raja Abon Makmur Lestari. This business must apply a consumer-oriented marketing concept. The application of this concept is to determine the marketing mix consisting of product, price, promotion, and place. The purpose of this study was to analyze consumer assessments of the various attributes of shredded products and evaluate the results of the shredded product marketing mix strategy. The method used in this research is descriptive analysis, with the 4P marketing mix approach. The marketing mix strategy evaluation design involves internal parties, namely business owners, and external parties, namely consumers. The results of the discussion show that consumer assessment of products has guaranteed quality, consumer ratings of prices are in accordance with quality, consumer assessments of shredded product distribution are easy to obtain and consumer assessments of promotion by word of mouth are very efficient and easy to get information on social media. The evaluation results of the marketing mix for shredded products are in the range of 101-125. Based on this total value, it can be concluded that all the variables of the marketing mix carried out by the king of shredded and prosperous sustainable have been effective.

Genetic Basis of Variation for Salinity Tolerance in Okra Abelmoschus Esculentus L.

For the development of salinity tolerant okra breeding material, studies were undertaken on the assessment of genetic variability for salinity tolerance in the available okra germplasm at the seedling stage, assessment of genetic diversity with molecular makers, responses of the selected tolerant and non-tolerant genotypes to salinity stress during ontogeny of the whole plant in summer and spring seasons and genetic basis of variation for salinity tolerance. Substantial variation appeared to exist in okra for salinity tolerance at the seedling stage. The 80 mM NaCl concentration was found suitable for discriminating tolerant and non tolerant okra genotypes because many genotypes failed to germinate at higher NaCl concentrations and maximum variation among the genotypes appeared at this concentration. The pooled ranking of the genotypes, based on their individual rankings for each trait in single NaCl concentration appeared effective for selecting tolerant genotypes. Twenty RAPD primers were used to analyze the genetic diversity among the okra germplasm, which showed considerable polymorphism in the okra genotypes. The cluster analysis divided the 39 okra genotypes into seven main clusters with maximum similarity of 82.88% between Sabzpari 2001 and Acc.No.019221. The genotypes selected at the seedling stage for salinity tolerance maintained their tolerance to NaCl during the ontogeny of whole plant. This suggested that the screening of the germplasm accessions and breeding material for salt tolerance at the seedling stage is effective, at least for initial selection. The NCM II analysis was carried out to estimate components of genetic variation in okra genotypes. The inheritance of salinity tolerance in okra at seedling stage appeared to be governed by both additive and non additive genetic effects. The additive effects were predominant and narrow sense heritability was moderate. It is concluded that the genetic variation for tolerance to NaCl salinity existed among the okra genotypes, which had considerable heritable component and, therefore, genetic improvement of okra genotypes for salinity tolerance through breeding and recurrent selection is possible.