سر زمینِ سیالکوٹ صدیوں کی انسانی تہذیب و تمدن ،ادب و ثقافت اور فنونِ لطیفہ کا عظیم الشان گہوارہ ہے۔اس دھرتی کے تاریخی آثار ایک طویل مدت سے مورخین و ماہرین آثارِ قدیمہ کی دلچسپی کا سامان رہے ہیں۔اب بھی اس کی عظمت رفتہ کے قصے اہلِ تحقیق کو ورطۂ حیرت میں ڈالے ہوئے ہیں۔سیالکوٹ بہت قدیم شہر ہے۔اطہر سلیمی اس کی قدامت کے حوالے سے لکھتے ہیں:
سیالکوٹ کی تہذیب ٹیکسلا او رموہنجو ڈارو کی تہذیبوں کے ہم پلہ ہے۔(۲۴)
اس عظیم شہر کے رخ سے اگر ماضی کی تاریخ کے گہرے پردے کاٹے جائیں تو ہمیں اس کی تاریخی عظمتوں کا اعتراف کرنا پڑے گا۔سیالکوٹ نے قدیم شہر ہونے کی وجہ سے سینکڑوں روشن اورتاریک رخ دیکھے ہیں۔اس شہر کے سینے میں ہندوراجاؤں ،تاتاریوں اور مغلوں کے تاریخی افسانے پوشیدہ ہیں۔اس کے ذرے ذرے میں ہزاروں ہنگامے پنہاں ہیں۔سیالکوٹ کی ابتدائی تاریخ کی ورق گردانی کرنے پر سب سے پہلے ’’مہابھارات‘‘میں ہمیں اس کا ذکر ملتا ہے۔تقریباً پانچ ہزار سال قبل صوبہ پنجاب کے بہادر راجہ پانڈو خان کے بھتیجے راجہ سل نے اس شہر کو تعمیر کروایا تھا۔یہیں اس نے ایک قلعہ بھی بنوایا اور اپنے ہی نام پر اس کا نام سلکوٹ رکھا۔(۲۵)یعنی سل کا قلعہ جو بعد میں بگڑ کر سیالکوٹ کے نام سے مشہور ہوا ۔اس ضمن میں آتش لدھیانوی رقمطراز ہیں:
یہ راجہ سیاذات کا تھا۔ کہتے ہیں کہ اپنی ذات کی نسبت سے اس جگہ کا نام سیالکوٹ رکھا۔(۲۶)
جیسا کہ اوپر ذکر ہوا ہے کہ اس شہر کا ذکر ہندوؤں کی مذہبی کتب ’’مہابھارت‘‘ اور’’یران ‘‘ میں بھی آیا ہے۔محمد دین فوق نے بھی اس سلسلے میں لکھا ہے:
اس زمانے میں سیالکوٹ کانام شاکل...
If the determining of religious priorities is correct then religion also remains in its original state and the effects of religion also appear clear and conspicuous and if the priorities go wrong, then humanity goes far beyond the actual religion. And the attitudes of the religious oriented people also become a source of doubts regarding religion. And the low regard of religious personality also leads to the disgrace of the religion. Before we take a deep look at our religious priorities, it is important to understand that what is the importance of priorities in life and what is meant by religious priorities.
Globally, there is a trend towards privatization due to poor performance of public extension services. Private agricultural extension system is considered demand-driven, cost-effective with efficient and quality service. In Pakistan, Privatization of agricultural extension system was started in 1988 when the then Government of Pakistan established a commission to look into the causes of poor performance of agricultural sector and suggest ways to improve its performance. The commission suggested the involvement of the private sector in reshaping agricultural extension. It was a major policy shift, in which the supply of inputs was shifted to private sector from public sector. Currently, 320 pesticide companies (private sector) are working in the Punjab. These companies not only provide pesticide products to the farmers through dealers but also provide advisory services to them. Privatization experiences in the world had mixed results. In some cases it has positive results while in other location the results are discouraging. The present study was conducted to analyze the strengths, weaknesses, opportunities and threats for private extension system in the Pakistani context where the literature is either silent or scanty about the performance of private sector extension. A cross-sectional research design was used for the study. The study was carried out in the Punjab province which comprises five cropping zones, out of which, three zones were selected purposively. Multistage proportionate sampling technique was used for the selection of respondents. A sample of 408 respondents was selected (136 from each zone) by using simple random sampling technique. Sample size was determined by using Fitzgibbon table (Fitzgibbon & Lynn, 1987). Similarly, a sample of 60 respondents from EFS of Syngenta (Pesticide Company) were also selected randomly by using the same table. The data were collected through personal interviews with the help of validated research instrument. The data, thus collected were analyzed by using computer software (i.e. SPSS). The results showed that a diagnostic skill of the EFS was strength of the system. Attributes of the EFS i.e. politeness and good conduct with farmers were also rated as strengths. Group discussion method was rated as strength of the system. However, subject matter coverage, target beneficiaries, extension approach and functions, communication, competencies of EFS of private extension found to be the weakness of the system. Limited opportunities existed for the demand of advisory services for specific crops at specific location and fee-based private extension system in the country. Overall it poses threat for the system. There were great discrepancies observed between the perceptions of the farmers and the EFS about the same questions. According to the EFS, the system has more strengths as compared to weaknesses. It is suggested that the steps should be taken to mitigate the weaknesses and ensure the strengths of the system. Similarly, threats should be converted into opportunities.