میں نے بس تجھ کو چاہا ہے
کون سا ایسا جرم کیا ہے
لوگ مجھے کیوں دیکھ رہے ہیں
مجھ سے کیا کچھ غلط ہوا ہے
تجھ کو جس کی خبر نہیں ہے
تیری یاد میں سوکھ چکا ہے
اُس سے اتنی نفرت کیوں ہے
وہ تو تیرا دوست رہا ہے
تیری جدائی سہوں مَیں کیسے؟
تُو کیوں مجھ سے دور گیا ہے
آج کی رات نہ سو پائوں گا
گلی میں تجھ کو دیکھ لیا ہے
تیری گلی میں جاتا کیوں ہوں
ہوش کہاں مجھ کو رہتا ہے
کوئی تو بات ہے دل میں تیرے
میں نے یہ محسوس کیا ہے
رات بنی ہے سونے کو جی
جانے تُو کیوں جاگ رہا ہے
Abstract The purpose of this study is to assess the potential of social media platforms to build a successful marketing campaign for the private health-care industry. This will be accomplished by studying the current trends, audiences, and marketing tactics that are applied to these channels. In addition, the research will make a contribution to this understanding by investigating the efficacy of various types of marketing strategies that are used in the private health-care industry, such as influencer marketing, content marketing, and social media advertising, and how these strategies can be leveraged to create marketing strategies that are more effective. This research project will also focus on identifying any bottlenecks that could be hindering the utilisation of these channels and providing solutions to improve their effectiveness in the marketing mix. This will be done as part of the overall goal of improving the effectiveness of the marketing mix. At the end of the day, the purpose of this research is to develop an understanding of how social media channels can be utilised successfully as an important instrument in marketing for the health-care industry.
situation. Increased military force differential, economic disparity and the international acceptability of India as a future power in the decades to come are some of the factors that may help India feel emboldened to implement its own agenda of peace in the region. The central argument of this research is that the possibility of another military engagement between India and Pakistan exists, with varying degrees of probability, thus challenging the efficacy of nuclear deterrence. Until the probabilities of military engagements are minimized, the possibilities of peace and stability in the region would remain elusive, meaning by peace in South Asia is possible, only if the probabilities of military engagement between India and Pakistan are minimized. Therefore, the situation needs scholarly attention, perhaps under a new paradigm in which the two nuclear neighbours voluntarily agree to resolve their disputes instead of just managing them, to avoid recurrence of violent conflicts and hence an unthinkable nuclear war.