Media is the most influencing agency of 21st century which has been greatly utilized to bring change and revolution in the world, especially, since the advent of social and electronic media forms. It is serving as the weapon of present era, thus, demands Muslims to master its use owing to Divine duty. Pakistani Society has also witnessed massive change; more particularly the way people think and behave. Pakistan is an Islamic Republic, majorly populated with Muslims and representing Muslim culture. However, media practices seem to have diluted the essence of Muslim culture practiced in Pakistan. The current study aims to identify the gap of how the role of media becomes detrimental to the norms and customs of Pakistani culture and how far dehumanization through media has affected the ethical system. Moreover, the study also intends to explore the IslÉmic teachings regarding such practices and their application for the formation of a better society. For this, survey has been conducted from the general public across Pakistan regarding role of media and its impact on their lives by using questionnaire as a tool. The study revealed that media is inclined more towards negativity. It has damaging impact on the values of Pakistani Society and most of the values propagated through media are against Islamic ethical values system. Media content needs to be regulated by the concerned bodies through the application of Islamic ethical values so the real heritage of Pakistani culture being a Muslim culture could be preserved.