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Consumers require the product information, comparisons & evaluations before/after buy-ing/using products and now a day, normally, they use the digital sources more for getting these information and data. Online views/reviews are the important drivers of this information. Andthere are lot of online reviews shared digitally at various portals like at social networks, company webs and pages, blogs, rating notes etc., about products based on experience, perceptions, knowledge & information, sometime preplanned, by consumers and sellers himself which has a great impact on existing and new prospect consumers as well. In this study, the focus is on some insights of online reviews whether positive or negative and their relationship with consumers? purchase intentions in respect of their levels/dimensions (high and low) of these online reviews that how the high and low densities of online reviews (positive & negative) may affect the future purchase intentions of consumers in mobile phone markets. It aware the marketers about the expected intentions of their customers and whether the positive and negative online reviews have same impact or different, whether high and low levels of these positive and negative online reviews generate the effects in same direction or in opposite. So aspects and roles of online reviews to change consumer behaviors about products are focused. This is a good contribution for marketers to know about consumer behaviors. The quantitative research is used in this study, positivistic or deductive reasoning approach is applied. Explanatory research is, to show the relationship of online reviews on consumers? purchase intentions and primary data is collected through a close ended questionnaire for mobiles/smart phone products. Convenient sampling technique (non-probability) is applied to make survey. Data is interpreted after processing and getting results. It is the contribution for the marketing industry to know about the online reviews? effects on after use behaviors (existing consumers? behaviors) and new prospect consumers? behaviors. Normally unsatisfied consumers abstain to rebuy the same product and try to search and evaluate another one or substitute of that. So marketer should also know about these aspects of online reviews.
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