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Entrepreneurship is an energetic process for the creation of a new business or venture. Today, it has the central role in developed and developing economies which are facing big challenges such as globalization, population explosion, poor social development, economic competition and downturns. This research investigates an individual’s attitudes and intentions towards entrepreneurship. With the support of the theory of planned behavior (TPB), a theoretical framework has been developed. This study proposes descriptive methodology in which cross-sectional data is collected from the students of public sector universities of Pakistan and Thailand. By applying a survey questionnaire, 700 bachelor and master degree students have been handed over questionnaires through personal visits, emails, post mail, and Survey Monkey in Pakistan and Thailand respectively. The response rate was 60.28% and 59.85% respectively. After cleaning the data, 385 samples from Pakistan and 392 from Thailand were used for final usage. By applying the statistical package for social sciences (SPSS) version 21.0 for windows, overall reliability of survey questionnaire was 0.803 and 0.750 respectively. Statistical results obtained through Pearson’s correlation and multiple regression analysis show that attitude towards behavior and subjective norms have positive and significant relationship with entrepreneurship intention in both the countries. However, perceived behavioral control has positive and significant relationship with entrepreneurship intentions in Thailand and not significant relationship in Pakistan. Further, analysis shows that need for achievement, self-esteem, personal control and innovation capability has positive and significant relationship with entrepreneurship attitude in Pakistan and Thailand except self-esteem in Thailand. By applying mean score, data shows that attitude towards behavior, subjective norms, perceived behavioral control, need for achievement, selfesteem, personal control and innovation capability are not stronger in Pakistan than in Thailand. However, a subjective norm is stronger in Pakistani individuals than Thais. This study may contribute to entrepreneurship literature and the TPB theory. Furthermore, this research may support policy makers and government agents to reduce the burden of unemployment in a country. Finally, this study concludes with the limitations and future research avenues.
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