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News media informed voters with update and development regarding politics. Political news informs citizens regarding policies of political parties and opinions on certain political issues. Voters rely on political news exposure on Television, Radio, Social media and newspapers to know about the political world, get political information and exposure to examine the performance of governments. Prior studies show that political news exposure effects voters‟ political perception, discussion and political participation. This dissertation examines the effects of political news exposure on the voters‟ behavior in general election 2013 in Pakistan. Present study explores the process by which voters‟ behavior is affected by political news exposure. The research found evidence that the effects of mass media on the political behavior are less as compared to the interpersonal communication. For data collection, Cross sectional survey method was used of a key group of primary school teacher voters in Lahore Division. Multistage purposive sampling technique was used for taking the sample of voters. By using regression analysis data was analyzed. Findings of the dissertation provide an understanding of relationship between political news exposure and voters‟ behavior in general election in Pakistan.
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