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Factors Influencing Consumer Buying Intention in Changing Green Marketing Environment in Pakistan

Thesis Info

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External Link

Author

Haider, Muhammad Usman

Program

PhD

Institute

Abasyn University

City

Peshawar

Province

KPK

Country

Pakistan

Thesis Completing Year

2019

Thesis Completion Status

Completed

Subject

Management Sciences

Language

English

Link

http://prr.hec.gov.pk/jspui/bitstream/123456789/11397/1/Muhammad_Usman_Haider_Management_Sciences_2018_Abasyn_09.07.2019.pdf

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676724713722

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The aim of this research is to assess the impact of the different factors namely environmental concern, social influence, green motivation, green information, environmental health & safety, media exposure/green advertisement, green consumerism, and willingness to pay more on consumer buying intention in changing green marketing environment in Pakistan. Based on convenience sampling technique data was collected from three provincial capitals (Peshawar, Lahore, and Karachi) and the country capital Islamabad. A total of 403 valid responses were received. Data analysis was carried out through descriptive statistics, factor analysis, and Structural Equation Modeling. The results revealed a significant impact of green consumerism, social influence, green intention, green motivation, and willingness to pay more on consumer buying intention. While the impact of media exposure, environmental health & safety, and environment concern was found insignificant. Discussion, limitation, and future research direction are also presented. This study is original in a number of ways. First, previous studies have individually assessed the impact of some of the proposed factors on consumer purchase intentions, there is limited research in context of green purchase intention. Second, there are contradictory results in existing research pertinent to the impact of different factors on the purchase intentions of the consumer, this requires further research to clarify the impact and identify the determinants of green purchase intentions. Third, little is known about factors that could significantly affect the greenness of consumers’ choices. Hence, the present study would help add to existing knowledge by clarifying their impact. Fourth, not only the study will help in identification of critical factors that affect green purchase intention, the study identifies the factors influencing green purchase behavior of consumers, which provides additional motivation for the present research. Fifth, there hasn’t been a study that evaluate which factors are critical in consumer buying intention of the eco-friendly products in context of Pakistan. Scant research sheds light on green marketing strategies and its impact on green consumer purchasing patterns in the context of developing countries. Therefore, there is an increasing need to study factors that can help consumer purchase towards environmentally friendly products. Sixth, the study ascertains new paradigms that could make provision for better understanding of complicated relationship between different factors and consumer purchase intentions and can help identify new facts that can enhance the generalizability of results not only in developed countries but also in less developed countries. Seventh, the present study utilizes broader demographic profile to analyze respondents extending the collection of data from multiple cities in Pakistan investigating with larger sample size and greater geographic spread. The study has some limitations. The study utilized convenience sampling technique, it is noteworthy that the results could possibly have been more generalizable, future study may use probability sampling techniques. Furthermore, only three cities are included in the study. Future study may be conducted in multiple countries in different cities. The findings in the current research have far-reaching implications theoretically and practically. To start with, the findings would help in the understanding of the perceptions and mindsets of consumers as far as green products are concerned, including the factors that affect their decision to purchase or keep away from a green product.Policy makers may find the results relevant as they explore regulations and standards to set and enforce in the interest of promoting green business processes. Business executives and employees may find the results relevant in their efforts to strategize for eco-branding, to stand out from market rivals. The study helps in identification of factors that could shift people’s attitude towards purchasing green products. Thus, Pak-EPA could establish certain guidelines for different business organization keeping in light the perception of people that shape their attitude. The PAK-EPA could use these factors as a starting point to educate the companies with respect to the concerns of the public. Future research directions are also discussed. Keywords: Environmental concern; Social influence; Green motivation; Green information; Environmental health & safety: Media exposure/Green advertisement; Green consumerism; Willingness to pay more; Consumer buying intention; Pakistan.
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فیض احمد فیض کی شاعری کا تنقیدی جائزہ

فیض احمد فیض کی شاعری کا تنقیدی جائزہ
فیض احمد فیض غالب اور اقبال کے بعد اردو کے سب سے عظیم شاعر ہیں۔ آپ تقسیمِ ہند سے پہلے ۱۹۱۱ء میں سیالکوٹ میں پیدا ہوئے۔ آپ انجمن ترقی پسند مصنفین تحریک کے فعال رکن اور ایک ممتاز اِشتراکیت سٹالنسٹ فکر کے کمیونسٹ تھے۔
فیض شاعری میں ایک نئی روایت کے علمبردار وہ ترقی پسند تحریک کے بانیوں میں سے ہیں مگر ان کے ہاں دیگر ترقی پسندوں کی طرح تلخی نہیں ہے۔ انہوں نے مروجہ الفاظ کو نہایت فنکارانہ انداز میں معنی عطا کیے اور غزل کی معروف روایات کو اپنے نصب العین کے مفاہیم کے ساتھ بیان کیا۔
بچپن:
فیض۱۳ فروری ۱۹۱۱ء کو کالا قادر، ضلع نارووال، پنجاب، برطانوی ہند میں ایک معزز سیالکوٹی گھرانے میں پیدا ہوئے۔۱۹۲۱ئمیں آپ نے سکاچ مشن اسکول سیالکوٹ میں داخلہ لیا اور یہاں میٹرک تک تعلیم حاصل کی۔ میٹرک کے امتحانات کے بعد آپ نے ایف اے کا امتحان مرے کالج سیالکوٹ سے پاس کیا۔ آپ نے اسکول میں فارسی اور عربی زبان سیکھی۔بی اے آپ نے گورنمنٹ کالج لاہور سے کیا اور پھر وہیں سے ۱۹۳۲ئمیں انگریزی میں ایم اے کیا۔ بعد میں اورینٹل کالج لاہور سے عربی میں بھی ایم اے کیا۔
ترقی پسند تحریک کا قیام:
۱۹۳۵ء میں آپ نے محمڈن اینگلو اورینٹل کالج، امرتسر میں انگریزی و برطانوی ادب کے لیکچرر کی حیثیت سے ملازمت کی؛ اور پھر ہیلے کالج لاہور میں۔ آپ نے ۱۹۳۶ئمیں سجاد ظہیر اور صاحبزادہ محمودالظفر کے ساتھ مل کر انجمن ترقی پسند مصنفین تحریک کی بنیاد ڈالی۔
شاعری کے مجموعے:
• نقش فریادی • دست صبا
• زنداں نامہ • دست تہ سنگ
• سر وادی سینا • شام شہر یاراں
• مرے دل مرے مسافر • نسخہ ہائے وفا (کلیات)
فیض ناقدین کی نظر میں:
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This paper is the study of three modes of business and transactions including Gharar, Salam and Istisna’, widely used in Islamic Banking and Islamic Financial Institutions. This study delving in Fiqh Literature brings to the fore the juristic status of all three modes of business and transaction supported by the arguments from Quran, Sunnah and Fiqh literature. The Objective of this paper is to remove misconceptions surround these modes of business and transactions and to clariy their legal position.  

Impact of Adb Assisted Teacher Training Project on the Quality of Teacher Education in Pakistan

Teacher and teacher education has an important role in any education system, both developed and developing countries. No doubt, the welfare, prosperity and security of a nation depend upon the quality of its education. In the present era the nations are competing in the field of knowledge only. The quality and level of excellence in education depend upon the quality and competence of teachers. If the teachers are knowledgeable, competent and committed, they can deliver well. A successful teacher is emotionally matured, user of different teaching techniques, facilitator for the students and an instrument of character building. In 1990, the Asian Development Bank approved a Project Preparatory Technical Assistance to prepare a detailed proposal for a Teacher Training project in Pakistan. It aimed at upgrading the quality of teacher training, increasing the number of trained female teachers in the rural areas, strengthening the relevance of training curriculum, methodology and materials, and promoting efficiency and effectiveness in policy making, management and resource generation of the teacher education sub sector. This study was aimed to investigate the Impact of Teacher Training Project on the Quality of Teacher Education in Pakistan. The main objectives of the study were: 1) To assess the extent to which Teacher Training Project (TTP) objectives have been achieved, 2) To examine the impact of capacity expansion on the quantitative improvement of teacher education, 3) To investigate the impact of Teacher Training Project (TTP) on the qualitative improvement of human resource development in teacher education through In-Country Fellowship Programme, 4) To explore the outcomes of up gradation of management techniques under the Teacher Training Project, 5) To find out the effectiveness of Training Out-posts xvii(TOs) and their input in the improvement of training of teachers, and 6) To suggest measures for the improvement of Teacher Education in Pakistan. The population of the study consisted of all the heads of Provincial Institute of Teacher Education, Govt. Colleges of Education and, the Govt. Colleges of Elementary Education, all teacher educators of Govt. Colleges of Education and, the Govt. Colleges of Elementary Education, all the heads/ masters trainers and trainee teachers of Training Outposts,(4 PITEs, 16 GCEs, 90 GCETs and 66 TOs),all the experts/ consultants and officers of Teacher Training Project (TTP) and all the officers of the Technical Panel on Teacher Education (TPTE). A stratified random sampling technique was used for this study. The sample of the study was: a) 34 heads of PITEs, GCEs and GCETs, b) 145 teacher educators (ICF Training receivers), c) 150 teacher educators (ICF non-training receivers), d) 30 educational managers (Training receivers through Overseas Fellowship), e) 20 heads/ master trainers of Training Outposts (TOs), f) 100 trainee teachers (Training receivers through TOs) = 100 (from one TO i.e Ckakwal), g) 30 experts/consultants and officers of Teacher Training Project and TPTE. After reviewing the related literature and all the official documents of Teacher Training Project, the research instruments for heads, teacher educators (ICF training receivers and non-training receivers), educational managers (Overseas Fellowship), heads/master trainers and trainee teachers of TOs were designed and used for data collection. Interview Schedule for the experts/consultants and officers of TTP and TPTE was also developed. xviiiThe instruments were developed keeping in view the various aspects of teacher education like office equipment, electronic media, furniture, teacher training, curriculum, management, competency/attitude of teachers, teaching methods and instructional material. Data were collected through personal visits, with the help of research assistant and by mail from the different institutions. Data were tabulated, analyzed and interpreted keeping in view the objectives of the study. For this purpose, Percentages, Mean, Chi Square and t Test were used. The conclusions of the study were: a) Office equipment and furniture were sufficiently provided and maximum utilized, b) Electronic media was insufficiently provided, but it played a vital role in strengthening the teacher training in all the four provinces, c) Construction of four PITEs, one/ two rooms in GCEs, GCETs and TOs, enhanced the enrolment and facilitated the prospective teachers. The teacher educators – training receivers were practicing project method and simulation method more than the non-training receivers and were consulting reference books / latest books. Teacher educators’ non-training receivers were adopting question answer and lecture method during their teaching and were following the textbooks for teaching. The teacher educators who had received training, had more skills to use A.V. aids and modern technology during teaching as compared to the non training receivers. 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The coordination was weak among the Federal Coordination Unit, Provincial Implementation Units and Technical Panel on Teacher Education. Professional attitude was developed in teacher educators and management techniques were improved through In- Country/Overseas Fellowship. The recommendations of the study were: Electronic media may be provided in sufficient quantity and short term training courses may be arranged for imparting training to faculty in utilizing office equipment and electronic media. More rooms may be constructed in existing GCEs and GCETs to facilitate the prospective teachers. The teacher educators – training receivers and non training receivers may adopt project method, micro teaching and simulation method during teaching. The non-training receivers may be trained to use the modern techniques like multi media, overhead projector etc. The Overseas Fellowship trainees may monitor all the tasks and activities of their institutions. 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