شیخ بشارت علی فارانیؔ(۱۹۱۱ء۔۱۹۸۰ء) کا اصل نام بشارت علی اور فارانیؔ تخلص کرتے تھے۔ فارانیؔ ظفر وال پیدا ہوئے ۔ تقسیم ہند کے بعد آپ نے سیالکوٹ میں مستقل رہائش اختیار کی۔ (۵۸۲) آپ کا کلام روزنامہ ’’نظام‘‘ ،کراچی،ہفت روزہ،’’چاند‘‘ ،جموں اور ’’پریم‘‘ لاہور میں چھپتا رہا۔ آپ نے سیالکوٹ سے ایک ادبی رسالہ ماہنامہ ’’فردوس‘‘ بھی جاری کیا۔
فارانیؔ کی شاعری میں کوئی جدت نہیں۔ ان کی شاعری میں روایتی موضوعات کی جھلک دیکھی جا سکتی ہے۔ نمونہ کلام ملاحظہ ہو:
ہاتھ میں جب تک تیرا ہاتھ
)دن ہی دن ہے کیسی رات
)ہو جائے گی بات پرائی
)لب پر آئی دل کی بات
/عشق کے بندے سیدھے سادھے
3یہ کیا جانیں پانچ اور سات
-ایک نظر کی بات ہے ساری
1عشق نہ پوچھے ذات اور پات
-چھائے ہیں فرقت کے بادل
)پھیکی پھیکی ہے برسات
(۵۸۳)
۵۶۸۔فیض احمد فیض کے شعری مجموعوں کی اشاعت کے بارے میں تمام معلومات راقم الحروف نے اشفاق حسین کے تحقیقی مقالہ ’’فیض احمد فیض ۔فن اور شخصیت‘‘ سے حاصل کیں۔
۵۶۹۔فیض احمد فیض،’’نسخہ ہائے وفا‘‘،(زنداں نامہ) لاہور،مکتبہ کارواں ،۲۰۱۰ء،ص :۷۲،۷۳
۵۷۰۔ایضاً،(نقش فریادی)،ص:۸۵
۵۷۱۔ایضاً،ص :۷
۵۷۲۔ایضاً،ص :۱۴
۵۷۳۔ایضاً،ص :۵۷
۵۷۴۔ایضاً(دستِ صبا)،ص:۵۵
۵۷۵۔ایضاً،ص :۴۹
۵۷۶۔ایضاً،ص...
*یاَیُّهَا الَّذِیْنَ اٰمَنُوْۤا اَطِیْعُوا اللّٰهَ وَ اَطِیْعُوا الرَّسُوْلَ وَ اُولِی الْاَمْرِ مِنْكُمْۚ* On a wide scale There is a need for an ideal leader and his leadership. If a believer talks about leadership, he will only have the concept of Islamic leadership. To which the verses and hadiths indicate, in this category there will be leaders and leaders who will be able to lead their supporters and followers towards physical and spiritual development. All kinds of leadership were given to the Prophet ﷺ. Whatever qualities he had within him were of a perfect level. The principles of Islamic guidance that the Prophet ﷺ had explained were followed by the Companions and the pious people and any leadership in the whole universe that we see. have also adopted it in full stubbornness, they emerged as the Ameerul Momineen and Caliphate of the Muslims of that time, and the principle of following the leadership of the Prophet ﷺ, an Islamic state and society, equally for both Muslim and non-Muslim minorities.While the principles and laws of the current situation are completely opposite. The question is what are the goals and demands of the leadership of the present age and how is prophetic leadership helpful in the improvement of the current leadership?Are following the principles of leadership mentioned by Karim ﷺ? In the paper under discussion, contemporary leadership principles and their analyzes will be examined in the light of Prophet Muhammad keeping in mind the requirements of the time.
In today's world of globalization brand positioning is extremely crucial because the real worth of the
organization lies in the minds of the consumers. Brand positioning is the way in which a corporation develops
and takes an advantage over its competitors. For brand positioning, determinants of brand are very important
because they help the organizations in positioning their brands. Therefore, the aim of the study is to analyzing
the determinants of brand positioning and the evidence is taken from Utility Stores Corporation of Pakistan.
The study follows positivist approach and is cross sectional field survey, based on primary data collected
through self reporting instrument. Population of the study consists of customers at the outlets of Utility Stores
Corporation of Pakistan. Unit of analysis is individual. Convenience sampling technique is used for drawing
representative sample. A sample of 400 respondents is used. The response of the customers regarding the
impact of determinants of brand positioning is elicited by way of self administrated survey. The relations of
variables have been hypothesized, therefore, apart from descriptive statistics; t-Test, ANOVA and simple linear
regression are used for analysis of data and hypotheses testing.
Results support the arguments because a total five hypotheses are tested and all of them (i.e. H.1, H2, H3, H4
and H5) are accepted as significant positive impact is found by brand positioning determinants (slogan, logo,
colour scheme, animated brand character) on brand positioning. The results also confirm that the two new
variables "animated brand character" and "augmented product benefits" not only have significant positive
impact on brand positioning but also have strong relation and greater contribution in brand positioning than
other three variables.
On the bases of results some recommendations were made regarding the careful selection of brand positioning
determinants such as a slogan should be small and memorable, a visual front logo and a good mixture of colour
scheme that evoke the people's emotions. Augmented product benefits should be provided in form of warranty,
guarantee and after sale services.