Search or add a thesis

Advanced Search (Beta)
Home > Proposing and Testing a Model of Corporate Social Responsibility As Consumer Marketing Derivative in Telecom Sector of Pakistan: A Consumer Perspective

Proposing and Testing a Model of Corporate Social Responsibility As Consumer Marketing Derivative in Telecom Sector of Pakistan: A Consumer Perspective

Thesis Info

Access Option

External Link

Author

Hameed, Raja Mazhar

Program

PhD

Institute

Iqra University

City

Karachi

Province

Sindh

Country

Pakistan

Thesis Completing Year

2018

Thesis Completion Status

Completed

Subject

Business Administration

Language

English

Link

http://prr.hec.gov.pk/jspui/bitstream/123456789/10634/1/1-Phd%20Thesis.pdf

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676724951160

Asian Research Index Whatsapp Chanel
Asian Research Index Whatsapp Chanel

Join our Whatsapp Channel to get regular updates.

Similar


Modern businesses are expected to be socially responsible regardless of their industry of operation or country of abode. The age of economic globalization, efficiency in information transfer, and the desire to make our world a more sustainable place of abode for everyone have all combined together to make it even more so. Interestingly, it has now become apparent that corporate entities in both developed and developing economies of the world are conscious of their social responsibilities to all their stakeholders. This is certainly a step in the right direction; our world can only be a better place for this generation and future generations of all living objects to exist in, if we all as individuals and corporate entities were to take issues relating to social responsibility very seriously. The objective of the present study is to assess the corporate social responsibility (CSR) practices, relevant towards the domain of consumer marketing in relation to telecom (mobile phone operators) service sector of Pakistan. An attempt has been made to highlight the importance of CSR proposition towards organizations that is by adopting and incorporating the CSR inventiveness‘s will enhance the organizations profitability, growth and sustainability in a more competitive and constructive manner and which will earn them a stronger corporate identity with socially and business responsive organization stance and in return can attain customer retention on consistent basis at a marketplace. (v) This study contributes that corporate social responsibility has immense relationship in relation to consumer marketing. This study adds a fair understanding from theoretical perspectives that corporate social responsibility (Carroll‘s CSR strategies, economic, ethical, legal, and philanthropic) and contemporary stakeholder theory perspectives and stakeholder marketing perspectives are dependent on each other and directly proportional to consumer marketing. Any of the above perspectives cannot be implemented in isolation. A conceptual paradigm is being presented by incorporating the above perspectives and statistically tested. The results show positive outcomes that corporate companies (telecom mobile operators) by pursuing the given paradigm can enhance their profits, sustainability and growth. The present study registers that telecom mobile operator in Pakistan yet to comprehend the understanding of CSR phenomenon from business perspectives. The present study has proposed a CSR paradigm in relation to consumer marketing and further investigated that the existing Telecom mobile operators in Pakistan can create substantial opportunities through their consumer marketing strategies by incorporating the below propositions in relation to CSR (economic, legal, ethical and philanthropic) through direct and mediation constructs i.e., brand evaluations, word-of-mouth, customer satisfaction, customer loyalty and marketing communication and Individual Consumer Characteristics having three dimensions i.e., (emotional, social and functional values). The investigation outcomes reveal positive connectivity among these constructs.
Loading...
Loading...

Similar Books

Loading...

Similar Chapters

Loading...

Similar News

Loading...

Similar Articles

Loading...

Similar Article Headings

Loading...

مولانا شاہ امان اﷲ پھلواروی

آہ! حضرت مولانا شاہ امان اﷲ پھلوارویؒ
یہ خبر نہایت غم و الم سے سنی گئی کہ خانقاہ مجیبیہ پھلواری شریف پٹنہ کے سجادہ نشین حضرت مولانا شاہ امان اﷲؒ ۲۵؍ شعبان کو دن گذار کر شب جمعہ کو دو بجے عالم جادوانی کو سدھارے، ان کے خاندان، خانقاہِ مجیبیہ پھلواری شریف، پوری ریاست بہار، بلکہ اس سے باہر ان کے جاننے والے حلقوں میں غمناکی اور سوگواری کی جو کیفیت چھاگئی اس کا صحیح اندازہ ہے، وہ ہزاروں کی آنکھوں کی ٹھنڈک بنے ہوئے تھے، جو بھی ان سے ملا ان کی نیک نفسی اور پاک باطنی کا نقش اپنے دل پر بنا کر اٹھا، ان کے مریدین تو ان میں ان کے بزرگوں کے زہد و اتقاء کی ساری نشانیاں پاتے، خانقاہ مجیبیہ کی وجہ سے پھلواری شریف کی بڑی اہمیت ہوگئی ہے، یہ پٹنہ ہی کا ایک محلہ ہے، بہار شریف پہلے پٹنہ ہی ضلع میں تھا، اب نالندہ کا صدر مقام ہے، یہاں بڑے بڑے اولیائے کرام مدفون ہیں، ان کی روحوں کی برکتوں سے پوری ریاست کے مسلمان اب بھی سیراب ہورہے ہیں، پھلواری شریف موجودہ دور کا بہار شریف بنتا جارہا ہے، یہاں کے بزرگوں کی روحیں بھی بہار کے مسلمانوں کی دینی حمیت اور ایمانی غیرت کی ضامن بنی ہوئی ہیں، ان ہی روحوں میں اب جناب مولانا شاہ امان اﷲ کی روح شامل ہوگئی ہے، بہار کے لوگ معلوم نہیں ان کی کن کن باتوں کو یاد کرکے کب تک غمزدہ رہیں گے۔
یاد آتا ہے کہ تقریباً ۳۹ سال پہلے دارالمصنفین کے احاطہ میں ایک صاحب چکن کی شیروانی زیب تن کیے سر پر ایک خوشنما ٹوپی، پاؤں میں سلیم شاہی جوتے پہنے اور جوانی نہیں بلکہ نوجوانی کی رعنائی بکھیرتے ہوئے داخل ہوئے ان کی آنکھیں سرمگیں تو نہیں، لیکن شرمگیں ضرور تھیں، چہرہ کا رنگ...

رسالہ اور مدیر: مکاتیب شبلی کا مطالعہ معاصر مدیران کے لئے رہنما اصول

In the contemporary academia, importance of journals is an established fact. Not only does the traditional academia discourse, but also modern discipline appears due to such endeavor of such traditions of journal. An editor is the key person who lightens the quality of writing. All฀mah Shibl฀ Nu‘m฀n฀ (1857-1914) was not only an historian, writer, scholar and a great expert in the field of journals. He was the very first editor of various journals in the sub-continent. He had great vision in arrangement multiple discourses in the journals, at the same time his expertise in editorship can be explored. In his opinion a good editor needs to observe these characteristics. He should establish good relationship with scholars to achieve good targets of excellent writings. He should appoint co-editors for training and take keen interest in the additional responsibilities. He should select important as well as relevant articles and ensure material for the Journal in advance. He should also have a curious look on the contemporary journals to organize, review on latest books and to exploit various available sources to propagate journals. Shibl฀ can be called a modern vehicle of expression. He made substantial contribution in enhancing the quality of the journals and promoting journals material for a wide readership. He trained novice graduates for professional editorship for the journals. Here is an effort to highlight Shibl฀’s letters as golden principle of writing.

Molecular Characterization of Polyphenol Oxidase Gene Promoter

Polyphenol oxidases (PPOs) are the nuclear encoded, copper binding enzymes and are ubiquitous in nature. These enzymes are responsible for oxidation of ortho-and para- diphenols to quinones, which are highly reactive. Oxidized phenolic compounds in plant tissues due to PPO activity results is the formation of undesirable browning leading to unwanted color changes in food items during storage and processing which is one of the main causes of quality loss. However, upon damage or injury to plant, phenolic compounds oxidize to polymeric structure in order to protect against insects or micro- organisms. PPO is the source of quinones that limits the accessibility of alkylating dietary proteins to insects and ultimately starvation may happen. PPOs are of significant interest because of their high capacity to oxidize aromatic compounds. They are also suitable for some biotechnological applications in food, medicine, paper and textile industry. PPOs have a wide range of antioxidant activities and supplements with diet play a significant role in health care. Keeping in view the importance of PPOs, a study was carried out to characterize rice PPO promoter (OsPPOP) region at molecular level. The OsPPO promoter region was amplified, cloned and sequenced. Bioinformatics tools based comparative analysis of OsPPO promoter sequence and six other PPO promoter sequences available in Genbank revealed that PPO promoter regions possess common, novel and distinct cis-regulatory elements. The identified cis-regulatory elements have roles in environmental stresses (biotic and abiotic), activation of pathogen related genes and secondary metabolite path ways. Moreover, light responsive elements, pathogen inducible elements and copper binding elements are also present in the promoter region of PPO genes. Maps of cis- regulatory elements were framed manually in order to know the number, density and location of these elements available both on positive and negative strands of PPO promoters analyzed. Further, blast revealed that small regions of 1020 bp OsPPO promoter region have homology at chromosome 2 with the stretch of regions encoding ethylene gene, 3-isopropylmalate dehydratase small subunit and transposons (superfamily of elements Rim2/Hipa) and conserved sequences of CACTA-like family. xxiThen an expression construct was designed for the functional analysis of OsPPO promoter region in transgenic tobacco plant. The expression construct was transformed into tobacco via leaf disc method. Expression was observed in transgenic tobacco by GUS staining. The microscopic analysis revealed that the PPO promoter region is tissue specific and the GUS expression was observed in leaves; leaf veins and leaf petiole, stem; epidermis, vascular bundles, pith, collenchyma, sclerenchyma, xylem and phloem and roots; xylem and phloem. It is being first time reported that OsPPO promoter region is a strong wound inducible promoter. Further, Real-Time PCR study revealed that higher level of OsPPO promoter expression is at lower temperature and with the increase in temperature the expression level gradually decreases. The observed properties of OsPPO promoter can be used for plant transformation related studies as the OsPPO promoter region is plant origin promoter with wound inducible properties and it can also be expressed at higher level in low temperature conditions. Thus, the findings elucidate that OsPPO promoter is an important promoter which can be exploited for crop improvement and plant transformation studies.