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The Dilemma of Business Resilience and Crm Effectiveness in Tourism Industry of Pakistan

Thesis Info

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Author

Mirza Waseem Abbas

Program

PhD

Institute

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2019

Thesis Completion Status

Completed

Subject

Marketing

Language

English

Link

http://prr.hec.gov.pk/jspui/bitstream/123456789/11653/1/Mirza_Waseem_Abbas_Marketing_2019_SZABIST_09.07.2019.pdf

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676725084813

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Tourism and travel sector of Pakistan is facing a crisis situation for the last many years. In this context, where the macro-environment remains unstable, and very dynamic, it is important for organizations involved in this sector to develop self-sustainability and organizational resilience. The aim of the study is to find out what factors can make this sector more resilient and sustainably profitable in the future. For this purpose, a sample of 390 responses is collected through questionnaire, to test the conceptual model to fully understand the dynamics of this crucial service sector specifically in the context of China Pakistan Economic Corridor (CPEC) challenges. The responses are then tested through Structural Equation Modeling (SEM) technique using AMOS. Mediation effects of business resilience and customer relationship management effectiveness are analyzed, and from results it is found that these two variables positively and significantly mediate the relationships between learning orientation, market orientation, business performance and innovation. The moderation effect of market turbulence, technological turbulence and competitive intensity is also tested. It is observed that, technological turbulence and competitive intensity weakens (strengthen) the relation of CRMe’ with business innovation and business performance as moderators, while market turbulence strengthens (weakens) the said relation. It suggests that organizations working in tourism sector in Pakistan must focus on learning and market orientation to become more resilient for upcoming challenges so that they can reap the benefits of customer relationship management in a better way to innovate and perform better.
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مرشد دا شہر

مرشد دا شہر
(آنحضور صوفی محمد اصغر سائیں رینجرز آف جہلم شریف والوں کی یاد میں )

سیّو مینوں دیو ودھائیاں جہلم شہر نوں میں جے چلی
خوشیاں ہوئیاں دون سوائیاں میں تے جاندی پئی ہاں کلی

سیاں کرن روانہ آئیاں نالے روون وانگ سودائیاں
ماہی ہن کیوں دیراں لائیاں ، انہاں نوں دیوے کون تسلی

جہلم شہر دے کوچے گلیاں ، ڈھونڈ رہی میں تھکیاں تلیاں
پارس(۱) پیر دے در آ کھلیاں ،مینوں لوکی کہندے جھلی

دلبر دے میں دیس نوں جاواں اوتھے جاکے شکر مناواں
درد دلے دے رج سناواں ، عشقے دی اے چوٹ اَولی

دید تیری نوں ترسن سیاں ، ہجر سزا میں کٹ دی پیاں
ہوئیاں اج سہاگن جنھاں راہ ہمیش سجن دی ملّی

قادری عشق چبارے چڑھیاں اوہ نہ فیر گھراں نوں وڑیاں
جہلم جا اوہ درس چ پڑھیاں، انہاں نوں چٹھی مرشد گھلی

(پارس پیر: صحابی رسول جن کا دربار جہلم دریا کے کنارے پر ہے)

علامہ ابن جوزی کی تفسیر

This article describes the methodology and characteristics of Zad al-masir fi ‘ilm al-tafsir. This is one the finest work of Allama Ibn al-Jawzī, a 6th century prominent Interpreter. Several editions of this Tafsir have been published. However, the edition of dar al-kitab al-‘arbi, Beirut published in four volumes is selected for this study. This exegesis is based on conventional narrations, authentic quotations from the Islamic Scholars and lingual & grammatical discussions. As a witness, causes of verses (asbab al-Nuz┴l), Makki and Madani Surah’s (chapters), the abrogating and abrogated verses (al-nasikh wal-mans┴kh) and Islamic jurisprudence have been discussed in it where needed. The quality of this translation which is admirable is that mostly authentic Ahadith from original sources, and references to well known basic books in relevant discussions have been described.

Dynamics of Social Expenditures, Poverty Reduction and Pro-Poor Growth in Pakistan

Pro-poor economic policies aim to increase the economic returns for the poor segments of the society. The objective of this research is multifold i.e., First, to examine the relationship between growth, inequality and poverty in the context of rural, urban and at national level, secondly, to look at the impact of intra-sectoral gains/losses and inter-sectoral shifts in population on aggregate changes in poverty in Pakistan. Thirdly is, to investigates the interrelation between social expenditures (i.e., human development, rural development, safety nets and community services), inequality, and poverty in Pakistan over a period of 1964-2011, and fourth is, to observe how economic growth may affect to the poors in the future (inter-temporal link) in Pakistan over the next 25 years period. The regression model encompasses the impact of economic growth and inequality on poverty reflects that one percent increase in income reduces poverty around 0.276 percent in national weighted regression, if distribution remains constant. An increase in Gini coefficient tends to increase poverty around 1.721 percent, if income remains constant. Subsequently, in urban and rural regions, it creates proportionally more poor households in the urban areas than in the rural areas. This study measures pro-poor growth index that shows gains and losses of growth rates due to changes in consumption. The gains imply pro-poor growth, while the losses imply anti-poor growth. Total growth spells in this study are 180 for overall Pakistan. The results conclude that out of 180 growth spells, 63 growth spells had negative growth rates and 117 spells had positive growth rates. Thus, growth processes have not generally been favorable to the poor. VThe result show that both the urban and rural sectors contributed to the increase in aggregate poverty, though the “interaction effect” and the “population shift effect” alleviated poverty, and the overall impact was negligible. The result point out that as compared to the non-poor, the poor overall benefited less from the revitalization of agricultural process; among the poor people the ultra-poor received proportionally more benefits. This study extends the concept of pro-poor growth measure that satisfies the monotonicity criterion relative with social expenditures. This measure indicates as ‘poverty equivalent social expenditure rate’, which shows how the benefits of these expenditures are distributed to the poor and the non-poor. The results found that the social expenditures in Pakistan are not intrinsically pro poor. Forecasting poverty in future is mostly a matter of forecasting economic growth. The generalized version of variance decomposition and impulse response analysis has operated in this study to test the inter-temporal causality among poverty. The result of variance decomposition analysis shows that household counts have the highest impact on average income i.e., 93.2 percent in Pakistan, 90.5 percent in urban and 82.3 percent in rural areas approximately. Impulse response analysis demonstrates that growth, poverty measures and income inequality are so strongly knitted to one another that any positive shock to any one of them would be beneficial on the one hand and may be harmful on the other hand. The vicious cycle of poverty can only be scratched by giving consistent positive shocks to growth and negative shocks to income inequality.