Among the four skills of a language, reading is a very important skill. It enhances understanding, knowledge and information. For a student, reading is very essential for concept building. Reading develops in a certain environment. Without the culture of reading, one cannot promote one's skill of reading. Thus to explore the factors affecting reading culture, a research study was carried out in Naushahro Feroze, using qualitative research method. The research was conducted through a case study methodology. Two secondary schools were selected for this research; a public school and a private school. Data was gathered through interview questionnaire and through observation of schools in terms of available reading facilities. The research participants were six students from grade six, seven and eight of both schools. Besides students, there were parents of students and six class teachers from both schools. The condition of the public school was not good which will be discussed in chapter regarding reading culture. However, the private school had somewhat reading culture. Regarding home conditions, it was known that some parents provided reading material to their children while some could not afford due to their economic issues. It was found that lack of resources and facilities regarding reading and frequent usage of electronic devices, such as mobile phones and computers, were the impeding factors for the development of reading culture. On the other hand, it was pointed out that the establishment of libraries, provision of student-friendly reading material and careful parenting, in terms of giving opportunities and facilities for reading, were the facilitating factors for development of reading culture. To sum up, it was explored that there was no reading culture in school and in society. It was strongly suggested that all stakeholders needed to take responsibility for the development of reading culture. In this regard, the government should establish libraries in each school and town. It should provide books on discount to students so that they can purchase and read books.